The evolution of social media

Yesterday my friend Chris Norton, managing director of Prohibition PR, published this fantastic infographic charting the evolution of social media. Chris was also a fellow co-author of Share This Too.

Social Media Timeline
Courtesy of: Prohibition


About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
  • http://www.chrisnorton.biz/ Chris Norton

    Thanks for mentioning this Stuart – I really appreciate it. It took a fair bit of work and we had to cut a few out as there are too many to mention the graphic could go on for ever.

  • http://www.stuartbruce.biz/ Stuart Bruce

    You’re welcome. It’s a good piece of work that obviously took some time to create. Might have been fun to go back even earlier and reference some of the Roman social media that Tom Standage talks about in Writing on the Wall.

  • http://www.chrisnorton.biz/ Chris Norton

    Yeah his presentations are amazing – he does dead pan humour very cleverly.

  • http://www.wavespr.com/ Claire Thompson

    CB radio but no mention of the founding of the Internet? Of Cix or chat rooms and message boards which were the real forebears of social media? It’s It’s a great piece of work, though.

  • http://www.stuartbruce.biz/ Stuart Bruce

    You’re right Claire. What first got me into online PR/social media were Usenet groups and email lists. In fact I some of the people I from the old PR email lists are now the ones most active/visible/respected in new social media. I’m thinking of people like Serena Ehrlich and Peter Shankman.

  • serenaehrlich

    I blame you for all of it. :-)