David Cameron forgets Twitter needs to be authentic – again!

One of the topics we cover in my online PR master classes is how powerful images can be – if they are authentic, fun,creative or interesting. David Cameron provided a great example of how not to do authenticity with his much derided photo of him watching the boxing during the London Olympics.

He’s now helpfully provided another with this much ridiculed and parodied photo of him seemingly on the phone with Barack Obama. My favourites are Patrick Stewart and Jamie Reed.

And for those who missed it this is the Olympic photo, which doesn’t look staged at all does it?

David Cameron watching the boxing during the London Olympics photo

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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

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  • John Erskine

    Hi Stuart,

    Thanks for a good blog post. I am currently an Strategic Public Relations MSc student working on a digital pr module and thought I would comment on your post.

    I agree with you its very ironic that ex PR man David Cameron has so many digital gaffes on his Twitter account. I actually didn’t think the phone call to Obama was the worst, as you highlighted correctly the so clearly staged and awkward photos like the one of DC watching the olympics is just so cringe.

    Compare this to Brack Obama who until recently held the record for most RTs in 24 hours, a genuine photo with meaning that people can relate to is the key to success on twitter for politicians.