Talking PR in Moscow, Davos and Leeds

Stuart Bruce speaking in Moscow, Leeds, London and Davos - Moscow pictureI’ve got a few PR speaking gigs coming up over the next month.

Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. The conference looks at both public relations and government relations and other speakers at PR Force include Bart de Vries, President of the IPRA; Esther Chan, CEO of Strategic Public Relations Group in Hong Kong; and Maria Zakharova, spokesperson at the Ministry of Foreign Affairs of the Russian Federation.

The following week I’m back in Leeds speaking at the Institute of Fundraising conference on February 25-26. I’ll be speaking about the topical topic of issues and crisis communications, which given the current climate and number of attacks on charities is a vital topic.

It’s London the week after that to run two PR training courses. The first is on Social Media for Internal Communications on March 2 run by the Institute of Internal Communications and the second is Social Media Strategy on March 3 for the Chartered Institute of Public Relations. There are a one or two places left on both courses so get in touch if you’re interested in attending either.

Next it’s the regular annual trip to the Swiss mountains for the World Communication Forum in Davos. It’s always a thrill to be speaking in the same venues that just weeks earlier were host to the world’s elite and global leaders for the World Economic Forum. This year I’ll be running a master class on ‘Measuring the Real Value of PR and Reputation’ and moderating a session on ‘Communications Revolutionized’.

As usual at WCF Davos there is an outstanding line up of speakers. One panel that looks particularly interesting is on country reputation with contributions from Faith Muthambi, Minister of Communications of the Republic of South Africa; Dr. Edward Omane Boamah, Minister of Communications of the Republic of Ghana; Roman Vassilenko, Chairman of the Committee for International Information, Foreign Affairs Ministry of Kazakhstan; Vinay Sahasrabuddhe, National Vice President of the Bharatiya Janata Party (BJP) in India; Srdjana Janosevic, Chief Press Secretary at the President’s Office, Republic of Seychelles; and Dmytro Kuleba, Ambassador-at-Large for Strategic Communications, Ministry of Foreign Affairs of Ukraine.

There’s another government speaker in the next session on Communications in the Arab world with Mustapha Khalfi, Minister of Communications and Spokesperson of the Government, Kingdom of Morocco. Other speakers at the Davos World Communication Forum include Paul Holmes, Founder and CEO of the eponymous The Holmes Report and SABRE awards, Francis Ingham, Chief Executive of ICCO and Director General of PRCA (UK),