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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

BBC World Affairs Editor John Simpson photo

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis… Continue Reading

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PR measurement by valuing intangible assets–brand and reputation

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA… Continue Reading