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Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. However, as the dust settles on this bombshell it will become clearer what the direct impact of Brexit will be on businesses and organisations. Public relations, corporate communications, public affairs […]

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Please remain Great Britain

Please vote remain so it continues to be Great Britain. This blog post has been through countless iterations over the last few weeks. I’ve toned down the passion. I’ve stepped up the passion. I’ve added facts. I’ve removed facts. Nothing comes close to expressing what I truly feel. I’m terrified. I’m petrified that the country […]

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PR problem? Hire a journalist… or rather don’t if you want to have successful PR

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. The fact that […]

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PR measurement by valuing intangible assets–brand and reputation

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is […]

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Seven things PR professionals can do to empower women on International Women’s Day

PR professionals should use International Women’s Day to think about what they can do to help empower women to succeed in the public relations business. Campaign to end the gender pay gap and take action to at least stop in your workplace. You’re a professional communicator so be professional. Eliminate all sexist language and avoid […]

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Stuart Bruce speaking in Moscow, Leeds, London and Davos - Moscow picture

Talking PR in Moscow, Davos and Leeds

I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. The conference […]

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How to use virtual reality for public relations

How to use virtual reality for public relations

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. I want to strip away the hype digital […]

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Avoid fake ROI to measure PR

The PR measurement myth of ROI

  Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen who claims to be able to measure the ROI of public relations activity is either confused about what it is they are doing so accidentally misleading people, or what’s worse trying […]

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Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap […]

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