Dell 2015 Annual Report for Customers

Annual reports should report what matters

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. The reason is that many organisations such as public limited companies and charities are legally required to publish annual […]

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Back to the Future of Comms

Back to the Future of Comms and the Marketing Leaders’ Masterclass

Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds A rare opportunity for me to do something in Leeds. The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the […]

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CIPR fellow logo

PR – the public relations profession – being a member, joining in and taking part

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. I’ve recently […]

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Stuart Bruce shooting live #WCFDavos Instagram videos

International PR thought leader videos from the Davos World Communication Forum

The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I was the WCF moderator for the first day and at the end of the second day I was responsible for presenting a summary of the two days of debate and […]

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UK Prime Minister David Cameron

David Cameron’s TV debate conundrum – what would you do?

I was asked yesterday how as a PR adviser I would advise UK prime minister David Cameron to get out of the massive hole he is in regarding the TV general election debates. Tony Blair’s former director of communications, Alastair Campbell has a great blog analysing what happened at the start of the debate about the debates […]

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The Three Whales Game, WCF Davos

Davos World Communication Forum promises great speakers and debate

The World Communication Forum in Davos next week will see communications and PR experts from 24 countries and five continents gather to discuss a diverse range of topics that are shaping the global communications and public relations agenda in 2015. This year I’m honoured to be moderating the first day and doing a round-up of […]

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