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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

Tom Foremski Thought Leaders event at the CIPR

By on May 14, 2013 in CIPR, Conference Speaking, Content, corporate communications, Ethics, Journalism, Media, public relations, Reputation Management, SEO, social media

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me [...]

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How PR can use Flipboard to create magazines

By on May 14, 2013 in Content, corporate communications, Public Affairs, public relations, social media, Social Networks

Flipboard is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media websites, blogs and other social media and social networks. The latest updates make it really easy to create your own magazine by curating interesting content that you find. There are [...]

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Celebrate Europe Day today

By on May 9, 2013 in Business, Politics

Today is Europe Day. The anniversary of the 1950 ‘Schuman Declaration’ that started the process that created what is now the European Union. The declaration was made by the then French foreign minister Robert Schuman in the aftermath of World War 2. This year it is more important than ever for patriotic Britons to celebrate [...]

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CIPR president election for 2014

By on May 8, 2013 in CIPR, corporate communications, Public Affairs, public relations, social media

The election for the 2014 president of the Chartered Institute of Public Relations (CIPR) has sparked several fascinating debates on both public relations and the future and relevance of the CIPR. What is without question is that this time, in Dr Jon White and Stephen Waddington, we have two absolutely outstanding candidates for president. I [...]

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UNICEF reminds people Facebook Likes don’t save lives

By on May 2, 2013 in Measurement and Evaluation, Social Networks, Video

This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives.         UNICEF Sweden Likes don’t save lives TV commercial Picture from [...]

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UK spends 13 minutes of every hour on social

By on April 25, 2013 in Infographic, Media, Research, social media, Social Networks

Even in 2013 you find sceptics who don’t appreciate how the internet and the social web is disrupting traditional media consumption. Experian Hitwise has just published research that shows in 2012 the UK spent 37 billion hours online, but as that is far too big a number to comprehend it has helpfully distilled it into [...]

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White House signs-up to six second Vine videos

By on April 25, 2013 in Politics, social media, Video

Since the launch a lot of the initial hype about Twitter’s six second Vine videos has thankfully died down. The latest to use Vine is the White House which has used it for the first time to promote the annual White House Science Fair. I was a sceptic at launch and remain so, but am [...]

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Ten years of blogging today

By on April 23, 2013 in public relations, Self Promotion, social media, Social Networks

Today it is 10 years since my first blog post on April 23, 2003 when I became the first councillor in the UK start a blog. My PR blog followed shortly after and the first post was on July 8, 2003. I’d like to say I had amazing insight and realised then how important blogs [...]

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Philips infographic for first quarter financial results

By on April 22, 2013 in Business, Content, corporate communications, Infographic, public relations

Infographics can be fantastic, awful or simply work. This example from Philips is the latter. It simply presents the quarter one earnings for Philips in an alternative format. It’s good to see a genuine corporate communications, rather than marketing communications example. At a time when infographics are being exploited by PR, marketing and digital people [...]

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Corporate communications and PR conference speaking summer 2013

By on March 29, 2013 in CIPR, Conference Speaking, corporate communications, public relations, Reputation Management, Self Promotion, social media, Training

I’ve got a few new corporate communications, PR and social media speaking engagements coming up over the next few months. I’ll also shortly be announcing dates for a series of two day online PR and corporate communications strategy master classes to be held in London in early July, Mumbai (India) in late July and Houston [...]

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