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About Stuart Bruce

International communications consultant specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
Author Archive | Stuart Bruce
FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia

FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia

Global PR podcast FIR co-hosts Neville Hobson and Shel Holtz used Google+ Hangout to record a special FIR Interview show with Phil Gomes (Senior VP, Edelman Digital) and myself discussing current initiatives to improve how public relations professionals can work with Wikipedia. Related articles CIPR to work with Wikipedia on how PR professionals should interact [...]

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CIPR to work with Wikipedia on how PR professionals should interact with the Wikipedia community

In my post calling on Wikipedia and PR to work it out I said I’d raise the issue at the next meeting of the CIPR social media panel. Well since then things have moved a bit faster than that and today the CIPR issued a statement about its intention to work with Wikipedia to provide [...]

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Social media managements system analysis and comparison

Social media managements system analysis and comparison

Social media research company Altimeter has released a new report authored by Jeremiah Owyang that provides a good overview of social media management systems. As the use of social media grows within companies and large organisations there is a need to be able to coordinate the management of a wide range of accounts with potentially [...]

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Wikipedia and PR have got to work it out

Still in the midst of his highly successful campaign against News International UK MP Tom Watson has embarked on a second campaign – this time to sort out the relationship between the PR business and Wikipedia. On a Wikipedia talk page Tom says: “The general point that I think is more important for the site. [...]

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Looking forward to 2012

Looking forward to 2012

In my personal reflections on 2011 blog post I promised/threatened to write a post about my professional plans and hopes for 2012. If 2011 was the year that I decided to pursue a portfolio career, then 2012 will have to be the year that brings it all together. Client / PR agency online PR and [...]

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A reflection on 2011

This year has been one of the most tumultuous ever for me. It has had its highs and its lows. It has seen me make momentous decisions that have changed my life for the better. The year started with several discussions with companies that were interested in acquiring or investing in Wolfstar. For a variety [...]

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Edelman Capital Staffers Index 2011

Edelman Capital Staffers Index 2011

Edelman and StrategyOne, its global public affairs team, has just released the 2011 Capital Staffers Index which “analyses top trends in global public affairs and communications.” It’s the third such annual report and is based on interviews with more than 500 senior staffers (legislative directors and above – not sure what job title this translates [...]

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ROI of social media: David Meerman Scott video

The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:

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Bell Pottinger, Uzbekistan and digital public affairs

Just pulled together a quick Storify of how I followed and participated in the discussion and reporting around today’s Bell Pottinger Uzbekistan story. View the story “Bell Pottinger, Uzbekistan and digital public affairs” on Storify]

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Bell Pottinger Uzbekistan: a maelstrom in a teacup?

Bell Pottinger Uzbekistan: a maelstrom in a teacup?

It seems a month can’t go by without Bell Pottinger, the UK’s self-styled “leading” lobbying company, embroiling itself in a scandal. Today’s Independent article has certainly sparked off a plethora of criticism and commentary, much of it ill-informed and ill-conceived. It’s important to try and separate fact from fiction and cut through the spin on [...]

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