Author Archive | Stuart Bruce

Africa Rising - Time and The Economist covers

PR rising in Africa rising

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Those were just some of the amazing statistics I learned when I spoke […]

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For sale - Baby's shoes. Never worn. graphic

Corporate storytelling is an essential future PR skill

The problem with a 140 character tweet or six second Vine is that it’s impossible to tell a great story. However as Ernest Hemingway purportedly demonstrated with his six word story to win a bet – “For Sale: Baby’s shoes, never worn.” – you can if you’re creative enough. At just 35 characters, including punctuation, […]

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PR using owned media for crisis communications rebuttal photo

PR using owned media for modernised crisis communications rebuttal

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility. Carney is no stranger to high stakes, negative attacks by journalists as […]

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If your mother says she loves you, check it out

Verifying social media and social network posts for PR | If your mother says she loves, check it out

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response. Except it doesn’t. The photo is actually three years old and is a fight between […]

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PRstack #2 picture

Free #PRstack #2 book with 30 how to guides for hacking your PR practice, tactics and strategy

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. We’ve just published our second book and it has got 30 new chapters each providing a detailed how-to guide on using digital tools to improve PR practice. […]

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PR people have always dealt in facts and truth, but we need to be better at telling those truthful stories.

The story of content: New documentary film on content marketing

  Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. The CMI suggest that […]

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PRCA digital PR report 2015

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work Web design and build is a huge growth area for PR agencies as service is increasingly […]

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What will you post on Twitter in 14 days time? graphic

What will you post on Facebook or Twitter in 14 days’ time?

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public relations, digital communications and social media including members of the CIPR and PRCA. I invited Antonia Bance, the TUC’s head of campaigns and communications to write a guest post explaining […]

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