Author Archive | Stuart Bruce

If your mother says she loves you, check it out

Verifying social media and social network posts for PR | If your mother says she loves, check it out

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response. Except it doesn’t. The photo is actually three years old and is a fight between […]

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PRstack #2 picture

Free #PRstack #2 book with 30 how to guides for hacking your PR practice, tactics and strategy

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. We’ve just published our second book and it has got 30 new chapters each providing a detailed how-to guide on using digital tools to improve PR practice. […]

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PR people have always dealt in facts and truth, but we need to be better at telling those truthful stories.

The story of content: New documentary film on content marketing

  Content marketing is one of the hottest topics in marketing communications and public relations. This new 44 minute documentary film from the Content Marketing Institute explores the evolution of content marketing through case studies of brands that successfully use it such as Kraft, John Deere, Marriott and inevitably Red Bull. The CMI suggest that […]

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PRCA digital PR report 2015

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work Web design and build is a huge growth area for PR agencies as service is increasingly […]

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What will you post on Twitter in 14 days time? graphic

What will you post on Facebook or Twitter in 14 days’ time?

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public relations, digital communications and social media including members of the CIPR and PRCA. I invited Antonia Bance, the TUC’s head of campaigns and communications to write a guest post explaining […]

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Barcelona Principles 2.0 – my first thoughts

The Barcelona Principles 2.0 launched this morning. Unfortunately, I couldn’t get to the launch event, but thanks to Richard Bagnall I was able to watch most of it via his live Periscope stream. I haven’t had an opportunity to study them in depth or speak to everyone involved in the new Barcelona Principles 2.0, but […]

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Back to the Future of Public Relations slide

Back to the future of PR at FutureComm15

Last week I spent two fantastic days with Mynewsdesk at its FutureComms15 conference and then the following day at a content marketing master class with the Content Marketing Institute’s Robert Rose. I came away from the second day excited and brimming with confidence and ideas. I came away from the first day mainly bemused , […]

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