Author Archive | Stuart Bruce

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PR measurement by valuing intangible assets–brand and reputation

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is […]

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Seven things PR professionals can do to empower women on International Women’s Day

PR professionals should use International Women’s Day to think about what they can do to help empower women to succeed in the public relations business. Campaign to end the gender pay gap and take action to at least stop in your workplace. You’re a professional communicator so be professional. Eliminate all sexist language and avoid […]

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Stuart Bruce speaking in Moscow, Leeds, London and Davos - Moscow picture

Talking PR in Moscow, Davos and Leeds

I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. The conference […]

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How to use virtual reality for public relations

How to use virtual reality for public relations

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. I want to strip away the hype digital […]

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Avoid fake ROI to measure PR

The PR measurement myth of ROI

  Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen who claims to be able to measure the ROI of public relations activity is either confused about what it is they are doing so accidentally misleading people, or what’s worse trying […]

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Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap […]

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Stuart Bruce speaking at World Conference on PR in Emerging Economies

Place of digital and social media in public relations

In November I spoke at the first ever World Conference on Public Relations in Emerging Economies on the topic of the place of digital and social media in public relations and corporate communications. As well as sharing my own thoughts and ideas I also crowd-sourced the thoughts of some of the world’s leading PR professionals who […]

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Modernising your PR team for 2016

In 2015 we saw some great initiatives to help modernise public relations practice. The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage. However, beyond the hype I’d be interested to know how much impact […]

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Africa Rising - Time and The Economist covers

PR rising in Africa rising

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Those were just some of the amazing statistics I learned when I spoke […]

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