Author Archive | Stuart Bruce

Dell 2015 Annual Report for Customers

Annual reports should report what matters

Many PR professionals help companies and organisations to create annual reports, but despite improvements to make them more interesting they are still frequently just focused on financial data with everything else relegated to mere cosmetic additions. The reason is that many organisations such as public limited companies and charities are legally required to publish annual […]

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Back to the Future of Comms

Back to the Future of Comms and the Marketing Leaders’ Masterclass

Just a quick alert to two fantastic PR and marketing events that I’m speaking at later this month: Marketing Leaders’ Masterclass | 21 April | Leeds A rare opportunity for me to do something in Leeds. The Marketing Leaders’ Masterclass has been put together by John McCambley and is being attended by some of the […]

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CIPR fellow logo

PR – the public relations profession – being a member, joining in and taking part

I’ve been a member of the Chartered Institute of Public Relations (CIPR) since I was a student (long before it added the chartered to its name). When I ran a PR consultancy I ensured it joined the Public Relations Consultants Association (PRCA) and late last year I joined it as an individual member. I’ve recently […]

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Stuart Bruce shooting live #WCFDavos Instagram videos

International PR thought leader videos from the Davos World Communication Forum

The sixth Davos World Communication Forum (#WCFDavos) was probably the best ever with almost 150 participants from 30+ countries and every continent (except Antarctica). I was the WCF moderator for the first day and at the end of the second day I was responsible for presenting a summary of the two days of debate and […]

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