Author Archive | Stuart Bruce

PR ethics and journalism ethics in the face of media business meltdown

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic […]

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Ill-informed politicians and journalists kicking NHS PR professionals – again

 The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’. Oh the irony of a journalist falling for a politician’s spin about spin. What galls is that I know that most of these politicians don’t really believe what they say. They are simply attacking investment in PR because it’s brilliant election campaign fodder […]

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Best Practice Guide for MPs Using Twitter for Open Up! - Speaker's Commission on Digital Democracy

Best Practice Guide for MPs Using Twitter for Open Up! – Speaker’s Commission on Digital Democracy

Open Up! is the title and the sentiment of the report from the Speaker’s Commission on Digital Democracy in the UK. The Chartered Institute of Public Relations (CIPR) was asked to submit a report to the commission, which I was asked to write,  on how national politicians should use Twitter. The full CIPR submission is available […]

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Communications and campaigning has to be different in 2015

Communications and campaigning has to be different in 2015

In the UK general election fever is already dominating the news more than four months before the actual election giving the electorate (note I don’t say voters) more than long enough to get turned off and disillusioned. Yesterday’s Guardian had an article on the Conservative Party’s latest campaign debacle when it emerged its first election campaign poster […]

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What is PR? A definition for 2015

What is PR? A definition for 2015

What is public relations? Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it […]

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Future of PR and social media for International Air Transport Association crisis communications conference

Future of PR and social media for International Air Transport Association crisis communications conference

This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. This is ‘roughly’ the speech I gave in that I spoke mainly without notes, but based on this text I’d […]

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Should your C-suite tweet? Maybe!

Should your C-suite tweet? Maybe!

‘Should the C-suite tweet?’ was the question at the recent CIPR Corporate and Finance’s group seminar. The unequivocal answer from the panel of experts was maybe! The expert PR panel was made up of: Stuart Jackson, former director, CEO Office, EE, now CEO and founder of UP communications Jon Sellors, RSA Group, UK head of […]

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The economics of reputation toolkit

The economics of reputation toolkit

The Public Relations Consultants Association has published an interesting piece of work examining the value of reputation. It draws insight from business, PR professionals and academics and was led by Tony Langham of Lansons Communications. The ‘Economics of Reputation’ toolkit focuses on five questions: What is reputation? Why has reputation become a critical issue? How […]

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