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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.
Author Archive | Stuart Bruce

Social media in local government

BDO has published an interesting report into the current use of social media within local government in the UK. BDO worked with Municipal Journal (MJ) to conduct a survey to find out how 67 local authorities are currently using social media to support a range of services. The report Updating your status: From housing and [...]

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Great MIPIM presentation by Swedish magicians with iPads

It’s hard to achieve cut through at international property conference MIPIM in Cannes as cities vie with each other in ever more extravagant ways to attract the attention of investors and real estate professionals. But I think Stockholm achieved it with this fabulously innovative presentation by two Swedish magicians using seven iPads. It’s worth watching [...]

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FIR Interview: Stuart Bruce and Phil Gomes on PR and Wikipedia

Global PR podcast FIR co-hosts Neville Hobson and Shel Holtz used Google+ Hangout to record a special FIR Interview show with Phil Gomes (Senior VP, Edelman Digital) and myself discussing current initiatives to improve how public relations professionals can work with Wikipedia. Related articles CIPR to work with Wikipedia on how PR professionals should interact [...]

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CIPR to work with Wikipedia on how PR professionals should interact with the Wikipedia community

In my post calling on Wikipedia and PR to work it out I said I’d raise the issue at the next meeting of the CIPR social media panel. Well since then things have moved a bit faster than that and today the CIPR issued a statement about its intention to work with Wikipedia to provide [...]

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Social media managements system analysis and comparison

Social media research company Altimeter has released a new report authored by Jeremiah Owyang that provides a good overview of social media management systems. As the use of social media grows within companies and large organisations there is a need to be able to coordinate the management of a wide range of accounts with potentially [...]

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Wikipedia and PR have got to work it out

Still in the midst of his highly successful campaign against News International UK MP Tom Watson has embarked on a second campaign – this time to sort out the relationship between the PR business and Wikipedia. On a Wikipedia talk page Tom says: “The general point that I think is more important for the site. [...]

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Looking forward to 2012

In my personal reflections on 2011 blog post I promised/threatened to write a post about my professional plans and hopes for 2012. If 2011 was the year that I decided to pursue a portfolio career, then 2012 will have to be the year that brings it all together. Client / PR agency online PR and [...]

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A reflection on 2011

This year has been one of the most tumultuous ever for me. It has had its highs and its lows. It has seen me make momentous decisions that have changed my life for the better. The year started with several discussions with companies that were interested in acquiring or investing in Wolfstar. For a variety [...]

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Edelman Capital Staffers Index 2011

Edelman and StrategyOne, its global public affairs team, has just released the 2011 Capital Staffers Index which “analyses top trends in global public affairs and communications.” It’s the third such annual report and is based on interviews with more than 500 senior staffers (legislative directors and above – not sure what job title this translates [...]

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ROI of social media: David Meerman Scott video

The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:

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