About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

CIPR’s success in 2012

The UK’s Chartered Institute of Public Relations (CIPR) had an extremely successful 2012 and has published an infographic detailing some of its achievements. On a personal note I was elected to the CIPR’s national governing council to serve a three year term. The CIPR has also issued a news release with some of the key [...]

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Can social media bring tourists back to Egypt?

Much has been written about the role that social media played in the Egyptian revolution. Online PR and marketing author and speaker David Meerman Scott has been in Egypt teaching a social media master class and in this video asks if social media can be used to help bring tourists back to Egypt?

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PR ethics – European Association of Communication Directors’ debate

In December I took part in a fascinating panel debate on ‘Defining ethics for today’s communicators’ at the European Association of Communication Directors‘ forum in Amsterdam. It was facilitated by Mike Cooper, editor-in-chief of the Holland Herald and the other panellists were Andre Manning, the vice president and global head of external communications at Royal [...]

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PR and corporate communications conferences in early 2013

There is a raft of interesting public relations and corporate communications conferences on my radar at the moment, some of which I’m speaking at, others simply attending and others that just look good. Reputation in Financial Services, London, UK 22 January Now in its fourth year (I’ve previously been a speaker) it looks at how [...]

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The truth about dishonesty by RSA Animate

The RSA in London produces RSA Animate an excellent series of animations on a variety of topics. Courtesy of public relations academic Philip Young I’ve just watched this thought provoking one on “The truth about dishonesty”. It’s well worth the eleven minutes it takes to watch and you’ll want to view it full screen so [...]

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EE customer service eventually comes up trumps

Before Christmas I blogged about the issues I’d experienced with EE’s customer service when I tried to migrate my account from T-mobile to EE’s 4G service. In a nutshell instead of upgrading my account they upgraded my wife’s so I had a 3G service in a 4G phone and vice versa. The good news is [...]

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Russian Embassy DigitalBBQ Storify

Round up of last night’s Digital Barbecue at the Russian Embassy (ambassador’s residence). [View the story "Russian Embassy DigitalBBQ 2012" on Storify]

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Top in-house PRs on Holmes Report Influencer 100 list

The Holmes Report has just published the latest edition of The Influence 100 list of the world’s most important in-house communicators which I blogged about last year when the first list came out. As you’d expect all those who responded to the survey are responsible for hiring and firing public relations consultancies. The number responsible [...]

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My problems with EE

I’ve deliberately refrained from blogging about the problems I’ve been having with EE and T-mobile over the last week as I’m uncomfortable with the concept of using my ‘online influencer’ status to get customer service problems fixed. But this post by Andrew Grill has prompted me into changing my mind and finishing a post that [...]

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Why Facebook matters for UK politicians

You still meet many politicians who are sceptical about the value of Facebook. A familiar story is that they are too busy in their day-to-day life as a local councillor doing case work, attending community meetings, leafleting and door knocking to bother with Facebook. Many also see Facebook as being for young people and they [...]

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