About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

Batkid - Obama’s master class in how to use Vine

Batkid – Obama’s master class in how to use Vine

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia  fulfil his wish to be Batman has made the news headlines all around the world. But just when you thought it couldn’t get any schmaltzy along comes this amazing Vine video from Barack Obama. I’m […]

Read full story · Comments { 1 }
Flipboard for Windows 8 review

Flipboard for Windows 8 review

Flipboard for Windows 8 is finally in the Windows store. And it was worth the wait. I’ve one criticism (and it’s a big one), but far more praise (and it’s big praise). As this is a public relations blog I don’t often review or write about technology (despite it being a good way to get […]

Read full story · Comments { 0 }
Forums and blogs: old social media still count

Forums and blogs: old social media still count

Rule 9 of yesterday’s 80 rules of social media was ‘Facebook is not the answer to your problems’ and today’s infographic illustrates exactly that point. I always smile when I hear people talking about online PR and social media being new – I was doing both in the mid to late-90s, it’s just that isn’t […]

Read full story · Comments { 2 }
80 rules of social media - for PR redux

80 rules of social media – for PR redux

Social Media London has a great ‘80 rules of social media’ infographic by Jeremy Waite, head of social strategy for Adobe EMEA. I’ve pulled out my favourites and not so favourites: 5 If you talked to people the way advertising talked to people, they’d punch you in the face – courtesy of that great Hugh […]

Read full story · Comments { 2 }
Verification Handbook for journalists and aid providers

Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

Read full story · Comments { 0 }
Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance

Jessie J – Price Tag lipdub by 500 women in Uganda to promote microfinance

This is a great example of using online video with 500 Ugandan women dancing to ‘Price Tag’ by Jessie J. It shows the power, potential and importance of micro-finance in changing lives. It is to promote a microfinance initiative by Dutch NGO SYPO. Find out more on microbanker.com.

Read full story · Comments { 2 }
PR practitioners and academics working together

PR practitioners and academics working together

Last week at the NEMO Flashpoints conference at Campus Helsingborg at the University of Lund in Sweden there was discussion both at the conference and online via Twitter about the lack of co-operation and interaction between public relations practitioners and PR academics. This was a topic that was also raised at the PR and Disruption […]

Read full story · Comments { 8 }
Who owns social media?

Who owns social media?

I spoke on yesterday’s Chartered Institute of Public Relations (CIPR) panel at Leeds Business Week where we inevitably touched on the hoary old question of who owns social media. It’s hard to believe that a question we were asking 10 years ago is still being debated today. My view is that no one discipline or […]

Read full story · Comments { 2 }
Award-winning Romanian tourism PR campaign

Award-winning Romanian tourism PR campaign

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency came up with a fantastic response. The UK government campaign ‘You won’t like it here’ was intended to keep away Romanian migrants by showing how awful life in Britain is. […]

Read full story · Comments { 1 }
PR and social media conference speaking in Autumn 2013

PR and social media conference speaking in Autumn 2013

I’ve got quite a few public relations and social media conference speaking gigs coming up this Autumn (or Fall for my American friends). World Communication Forum Davos, Prague, October 3-4 WCF Davos | Prague is the additional European session of the World Communication Forum that takes place in Davos in February every year, just after […]

Read full story · Comments { 0 }