About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

Who owns social media?

I spoke on yesterday’s Chartered Institute of Public Relations (CIPR) panel at Leeds Business Week where we inevitably touched on the hoary old question of who owns social media. It’s hard to believe that a question we were asking 10 years ago is still being debated today. My view is that no one discipline or […]

Read full story Comments { 2 }

Award-winning Romanian tourism PR campaign

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency came up with a fantastic response. The UK government campaign ‘You won’t like it here’ was intended to keep away Romanian migrants by showing how awful life in Britain is. […]

Read full story Comments { 1 }

PR and social media conference speaking in Autumn 2013

I’ve got quite a few public relations and social media conference speaking gigs coming up this Autumn (or Fall for my American friends). World Communication Forum Davos, Prague, October 3-4 WCF Davos | Prague is the additional European session of the World Communication Forum that takes place in Davos in February every year, just after […]

Read full story Comments { 0 }

Windows Surface RT rocks

If you believe the übergeeks I’ve bought a pup. The worst damned tablet ever. But there again if you believe the übergeeks an iPad with its retina display will enable you to create art like de Vinci, compose music like Mozart, make your toast and fly you to the moon. Back in the real world […]

Read full story Comments { 2 }

Social media for financial services

Yesterday I was one of the speakers at ‘Branding from the inside out: Empowering staff as social advocates’ at the Financial Services Forum. The seminar looked at if and how financial services companies could allow and even encourage their employees to use social media. Other speakers included: Professor Mike Beverland, a branding and marketing expert […]

Read full story Comments { 0 }

Share This Too online buzz

Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals is published on August 30. It’s already attracting a lot of online buzz and on pre-sales alone has taken the number one slot in Amazon’s ‘Hot New Releases in Sales […]

Read full story Comments { 1 }

Norwegian PM’s taxi video was a fake

Last weekend the political chattering classes, PR community and mainstream media got very excited about a brilliant campaign initiative by Norwegian Labour Party prime minister Jens Stoltenberg. It was a simple, but effective idea. Put him in a taxi driving around Oslo listening to what normal voters had to say and film it with a […]

Read full story Comments { 0 }

News UK master class in how not to do media relations

It’s been a while since I’ve had a good rant, but when a company that you love to hate does something incompetent it’s just too good an opportunity to miss. It’s 2013 so surely all but the most Neanderthal of PR people have grasped that you never, ever spam journalists or bloggers with badly targeted […]

Read full story Comments { 0 }

Jim Messina–should Labour be worried?

Some Labour tweeters and bloggers appear to have gone into meltdown over the news that the Conservatives have hired Obama campaign strategist Jim Messina. Why? Should Labour be worried that the Tories have hired Jim Messina? I don’t think so. I’m not convinced its a game changer, or even that is that significant. OK, we’re […]

Read full story Comments { 0 }

20 things 20-year olds don’t get–PR re-mix

Forbes has an interesting article by entrepreneur Jason Nazar on ‘20 things 20-year-olds don’t get’. I was going to comment on some of them, but then thought it might be more useful to share my thoughts on how they are relevant to young people who want to pursue a career in public relations. The first […]

Read full story Comments { 11 }