Author Archive | Stuart Bruce

Reunion–stunning emotional video from Google India

Reunion–stunning emotional video from Google India

Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship across the Pakistan India border. Not only is it a wonderful story, but it practically illustrates the benefits that Google technology can bring to peoples’ lives – search, Android and […]

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Batkid - Obama’s master class in how to use Vine

Batkid – Obama’s master class in how to use Vine

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia  fulfil his wish to be Batman has made the news headlines all around the world. But just when you thought it couldn’t get any schmaltzy along comes this amazing Vine video from Barack Obama. I’m […]

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Verification Handbook for journalists and aid providers

Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

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Award-winning Romanian tourism PR campaign

Award-winning Romanian tourism PR campaign

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency came up with a fantastic response. The UK government campaign ‘You won’t like it here’ was intended to keep away Romanian migrants by showing how awful life in Britain is. […]

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