About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

Is is time to abandon lobbying and target voters directly?

Is is time to abandon lobbying and target voters directly?

Today’s CITYA.M. carries an op-ed by communications consultant James Frayne. He argues that “It’s time for business to abandon lobbying and target voters directly”. The problem I’ve got with his argument is that actually that’s exactly what a lot of effective lobbying already does. When Oxfam was successfully campaigning for the global Arms Trade Treaty […]

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Welcome to the CIPR–together we are stronger than we are alone

Welcome to the CIPR–together we are stronger than we are alone

There’s an interesting debate in the comments of a guest post on CIPR president elect Stephen ‘Wadds’ Waddington’s blog. Alister Foye claims Wadds “is one cog in the engine of an oil tanker that has been on the wrong course for over a decade.” This is very much at odds with my experience as most […]

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Lies, damned lies trade unions and lobbyists

Lies, damned lies trade unions and lobbyists

Yesterday I tweeted that legislation made in haste, is rarely good legislation. It was only after that I discovered that indeed it appears the government is careering headlong down a path of disastrous legislation to regulate lobbyists. Unfortunately much of the media coverage and comments from ‘experts’ are simply spinning their own agenda or arguing […]

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Tom Foremski Thought Leaders event at the CIPR

Tom Foremski Thought Leaders event at the CIPR

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me […]

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How PR can use Flipboard to create magazines

How PR can use Flipboard to create magazines

Flipboard is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media websites, blogs and other social media and social networks. The latest updates make it really easy to create your own magazine by curating interesting content that you find. There are […]

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Celebrate Europe Day today

Celebrate Europe Day today

Today is Europe Day. The anniversary of the 1950 ‘Schuman Declaration’ that started the process that created what is now the European Union. The declaration was made by the then French foreign minister Robert Schuman in the aftermath of World War 2. This year it is more important than ever for patriotic Britons to celebrate […]

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CIPR president election for 2014

CIPR president election for 2014

The election for the 2014 president of the Chartered Institute of Public Relations (CIPR) has sparked several fascinating debates on both public relations and the future and relevance of the CIPR. What is without question is that this time, in Dr Jon White and Stephen Waddington, we have two absolutely outstanding candidates for president. I […]

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UNICEF reminds people Facebook Likes don't save lives

UNICEF reminds people Facebook Likes don’t save lives

This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives.         UNICEF Sweden Likes don’t save lives TV commercial Picture from […]

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UK spends 13 minutes of every hour on social

UK spends 13 minutes of every hour on social

Even in 2013 you find sceptics who don’t appreciate how the internet and the social web is disrupting traditional media consumption. Experian Hitwise has just published research that shows in 2012 the UK spent 37 billion hours online, but as that is far too big a number to comprehend it has helpfully distilled it into […]

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White House signs-up to six second Vine videos

White House signs-up to six second Vine videos

Since the launch a lot of the initial hype about Twitter’s six second Vine videos has thankfully died down. The latest to use Vine is the White House which has used it for the first time to promote the annual White House Science Fair. I was a sceptic at launch and remain so, but am […]

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