About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

News UK master class in how not to do media relations

News UK master class in how not to do media relations

It’s been a while since I’ve had a good rant, but when a company that you love to hate does something incompetent it’s just too good an opportunity to miss. It’s 2013 so surely all but the most Neanderthal of PR people have grasped that you never, ever spam journalists or bloggers with badly targeted […]

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Jim Messina–should Labour be worried?

Jim Messina–should Labour be worried?

Some Labour tweeters and bloggers appear to have gone into meltdown over the news that the Conservatives have hired Obama campaign strategist Jim Messina. Why? Should Labour be worried that the Tories have hired Jim Messina? I don’t think so. I’m not convinced its a game changer, or even that is that significant. OK, we’re […]

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20 things 20-year olds don’t get–PR re-mix

20 things 20-year olds don’t get–PR re-mix

Forbes has an interesting article by entrepreneur Jason Nazar on ‘20 things 20-year-olds don’t get’. I was going to comment on some of them, but then thought it might be more useful to share my thoughts on how they are relevant to young people who want to pursue a career in public relations. The first […]

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World’s best connected leaders on Twitter

World’s best connected leaders on Twitter

International PR consultancy Burson-Marsteller has published some interesting ‘Twiplomacy’ research on the world’s most connected leaders on Twitter. The governments of more than three-quarters of the 193 UN member countries have a presence on Twitter. More interestingly almost half of the 505 accounts analysed are personal accounts belonging to heads of state, heads of government […]

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Social media monitoring guide for PR professionals

Social media monitoring guide for PR professionals

Social media monitoring is one of the fundamental building blocks of starting to integrate social media and social networks into your public relations strategy. If you aren’t listening and understanding then you can’t start to enter the conversation in a meaningful way that will start to help you achieve real organisational and business objectives. The […]

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Conversation Prism 4.0 by Brian Solis and JESS3

Conversation Prism 4.0 by Brian Solis and JESS3

The Conversation Prism was created by Brian Solis and design firm JESS3 in 2008. It used to be an element of some of my social media and online PR training to show that the online world was much bigger than just Facebook, Twitter and YouTube. It has received some updates, but nothing major until now. […]

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Why the world of PR is changing by Alastair Campbell

Why the world of PR is changing by Alastair Campbell

When I did the PRConversations PRoust Questionnaire I cited Alastair Campbell as my PR hero. A choice that was criticised by some who simply see him as the master of the dark arts of spin and old command and control communications. I said that Alastair is much maligned and misunderstood, not only for what he […]

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Is is time to abandon lobbying and target voters directly?

Is is time to abandon lobbying and target voters directly?

Today’s CITYA.M. carries an op-ed by communications consultant James Frayne. He argues that “It’s time for business to abandon lobbying and target voters directly”. The problem I’ve got with his argument is that actually that’s exactly what a lot of effective lobbying already does. When Oxfam was successfully campaigning for the global Arms Trade Treaty […]

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Welcome to the CIPR–together we are stronger than we are alone

Welcome to the CIPR–together we are stronger than we are alone

There’s an interesting debate in the comments of a guest post on CIPR president elect Stephen ‘Wadds’ Waddington’s blog. Alister Foye claims Wadds “is one cog in the engine of an oil tanker that has been on the wrong course for over a decade.” This is very much at odds with my experience as most […]

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Lies, damned lies trade unions and lobbyists

Lies, damned lies trade unions and lobbyists

Yesterday I tweeted that legislation made in haste, is rarely good legislation. It was only after that I discovered that indeed it appears the government is careering headlong down a path of disastrous legislation to regulate lobbyists. Unfortunately much of the media coverage and comments from ‘experts’ are simply spinning their own agenda or arguing […]

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