About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

Press releases are not dead

Jeremy Pepper comments on an interesting article from InformationWeek that reports that press news releases have overtaken trade press as sources of news for knowledge workers. Technorati : InformationWeek, Jeremy Pepper, PR, news release, press release, public relations

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How to write a feature article

Charles Arthur of The Guardian has an excellent article on his blog that should be compulsory reading for any PR tasked with ghost writing a by-lined article on behalf of a client. Technorati : Charles Arthur, PR, The Guardian, public…

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Baker & McKenzie Boing Boing update

Lawyers at Baker & McKenzie might have acted like a bull in a china shop but at least they are now trying to understand. The logs of a client blog (Softalk’s Let’s talk business) show that Baker & McKenzie are…

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World Cup lawyers go Boing Boing

What have Baker & McKenzie LLP and King Canute got in common? They both tried to turn back the tide. But contrary to popular belief King Canute tried to do so only to demonstrate that even a king’s powers have…

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What government ministers really do during radio interviews

Tom Watson, the UK’s first blogging MP and now a junior defence minister (apt for an ex-AEEU wonk), has an amusing real-life story about what really happens when government ministers are being interviewed on the radio. Contrary to popular media…

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Son of Spin Bunny

I wonder how long Spin Bunny’s successor will last? The anonymous author(s) of The World’s Leading Gossip Site for People Working in or around Technology PR has/have been blogging since May 20 but I’ve only just seen it thanks to…

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Farmer’s giant arse on Google Maps

In case you’ve been wondering how you could use Google Maps for publicity then one enterprising Yorkshire farmer has the answer. The area that was once famous for The Battle of Orgreave is now famous for a farmer’s enormous arse….

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Fantastic new African blog about wooden bicycles!

AfriGadget is a fantastic new blog about “solving everyday problems with African ingenuity”. It’s all about using simple materials to make stuff that is “useful for an African’s everyday life”. One example is the wooden bicycle – handcrafted, locally made…

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Office of the Deputy Prime Minister has a 1000 page staff handbook

Conservative blogger Iain Dale is all in tizz because Deputy Prime Minister John Prescott doesn’t appear to have read his own ODPM’s (Office of the Deputy Prime Minister) staff handbook. In his zeal to put the boot in to the…

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Cultural differences between the US and Europe

The Holmes Report has an interesting insight into cultural differences between Europe and the USA. When I was more heavily involved in international PR one thing that always struck me when travelling to attend exhibitions or run press conferences was…

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