About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

Chartered Institute of Marketing at Northern Technologies

Later this afternoon I’m off across the Pennines to visit the Northern Technologies centre at Nelson, Lancashire where I’ll be speaking at a Chartered Institute of Marketing conference on the subject of …. business blogs.

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National survey to measure effectiveness of charity marketing spend

Interesting news release in the Bell Pottinger North news feed about its client RSM Robson Rhodes conducting an online survey to measure the effectiveness of marketing expenditure by charities. Technorati : Bell Pottinger, RSM Robson Rhodes, charity, marketing

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The Economist removed from WH Smith shelves

UK Press Gazette reports on an intriguing spat between The Economist and WH Smith (the UK’s largest chain of newsagents) which has seen the title removed from the shelves of all the chain’s high street stores. Technorati : The Economist

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Can business blogs be too personal?

If you read Microsoft mega-blogger Robert Scoble’s blog you’ll know that his mother is seriously ill and that the Scobleizer has taken offence that he’s still getting pitched by PR companies. This raised lots of questions for me. Not very…

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Manchester Evening News new business editor

The Manchester Evening News (MEN) has appointed deputy business editor Chris Barry as its new business editor. The MEN carries two pages of business news every day and recently relaunched its business section which is published every Tuesday as a…

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Why social media news releases won’t work – yet

In the comments Tina Lang-Stuart of Shift Communications (of Boston and San Francisco) is questioning my stance on the death of the news release and the benefits of the alternative ‘social media news release’. She wants: To deliver some background…

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Why social media news releases won’t work – yet

In the comments Tina Lang-Stuart of Shift Communications (of Boston and San Francisco) is questioning my stance on the death of the news release and the benefits of the alternative ‘social media news release’. She wants: To deliver some background…

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Ether.com provides extra income for consultants

Anita Campbell’s Small Business Trends reports on an interesting new Web 2.0 business called Ether.com. It is a site designed to make it easy for consultants to offer short telephone consultations. You place a button on your website and invite…

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Tom Foremski: “journalist’s spin”

As I work on my presentation for Friday’s Delivering the New PR conference I’m listening to the For Immediate Release interview with Tom Foremski of SiliconValleyWatcher. It’s a very good interview. They are discussing Tom’s post about Die Press Release!…

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PR Week UK is podcasting – about the royal family!

My news feeds have just revealed this little bit of news. PR Week UK is now podcasting. Great is probably your first thought, but wait until you see what they are actually doing. The podcast is in partnership with the…

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