About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

The truth about PR and journalism

COPY OF LETTER TO MEDIA GUARDIAN Anne Summers (Media Letters, April 10) will be pleased to know that PR can claim moral equality with journalism as the Chartered Institute of Public Relations’ code of conduct has the same regard to…

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Forthcoming engagements

Over the next couple of months I’m attending and speaking about blogs, blogging, reputation management, corporate communications and public relations at a number of events: April 13, Leeds – Government News Network / Trinity & All Saints College – Postgraduate…

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BBC Breakfast biz journo creates a blog on live TV

BBC Breakfast TV business presenter Declan Curry has just created a new business blog live on TV to show how easy it is. Shame they used Blogger for the demo and gave lots of plugs to Google – what other…

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Using flags and badges for networking

As someone who has organised conferences and dinners I like this idea for seating people using badges and flags to indicate what they are interested in.

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Online now beats newspapers

For those who still underestimate the implications of the internet on communications and media think about the fact that online advertising grew by 65.6 per cent in 2005 to £1.4 billion. National newspaper advertising was only worth £1.9 billion. They…

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Ethical link love

For the best analysis I’ve read so far on the new PR blog that shalt not be named (or linked to!) read “Ethically promoting a PR blog… c’mon kids…” by Tom Murphy. By the way I didn’t actually find it…

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Leeds Met Uni Professor Anne Gregory podcast interview

Two mentions in one day for Philippe Borremans’ Conversationblog as he reveals that his first podcast (available this evening) will feature an interview with PR Professor Anne Gregory from Leeds Metropolitan University. They will be talking about the recent EU…

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Report from EuroBlog conference in Stuttgart and LinkedIn Blog Boost!

The LinkedIn professional networking group has a special interest group of members who are also bloggers. They recently initiated an idea to ‘boost’ each others blogs by giving them a boost on a specific day. I boosted the first one…

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BBC business correspondent blog

Paul Mason, BBC Newsnight’s business correspondent, has started a blog. His first post explains what it’s all about.

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PR surveys work even when they are junk

Journalists frequently criticise public relations people for using ‘bogus’ surveys and research in order to secure media coverage. Quite right to in many cases as many of these so called surveys and research projects are constructed on very weak foundations….

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