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About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

UK e-democracy project fails democracy

By on February 2, 2006 in Government, Leeds, Podcast, Politics, public relations, Reputation Management, Self Promotion, Yorkshire

I’m a massive advocate of e-democracy and have been putting my words into practice ever since being elected as a local councillor in 1999. First of all with a traditional website that included the ability to sign up to an…

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The Guardian’s Charles Arthur on why not to send PR attachments

By on February 2, 2006 in Business, Marketing, public relations

Charles Arthur, The Guardian technology editor, has an excellent post on his blog about why you shouldn’t send attachments to journalists. I’ve commented on the blog and below I’ve pasted a copy of my response: It constantly amazes me how…

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Government Google doesn’t work

By on February 1, 2006 in Business, Government, Leeds, Politics, public relations

The Burning our Money blog has an interesting story about the Parliamentary Information Management System (PIMS). Another example of a government IT system not entirely going to plan. In my experience of the public sector it is usually a case…

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Travelodge’s dream PR

By on February 1, 2006 in Business, Leeds, Podcast, public relations, Reputation Management

Well done to Shakila Ahmed, PR and communications manager at Travelodge for getting this news release on to the front page of the Yorkshire Evening Post. Now just think of the possibilities if Wayne Munnelly was to start a blog…

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Has Visa’s Road to the Olympic Games blog hit a roadblock?

By on February 1, 2006 in Business, Marketing, public relations, Reputation Management

Phillipe Borremans reports that the Japanese Olympic Committee is telling its athletes competing at the Turin Winter Olympic Games not to blog about it. It says that the Olympic Charter bans athletes’ journalist activities while the games are on and…

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Google GNER and this blog is 4th link

By on January 23, 2006 in Business, Government, Leeds, Marketing, Politics, public relations, Reputation Management, Self Promotion, Yorkshire

Google currently has my complaint about GNER’s new rip-off fares as its fourth item. Another good example of the potential influence of blogs. It’s already inspired five comments (four here and one on the YorkshireBizTalk blog where it is cross-posted).

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Big Brother is watching A PR Guru’s Musings

By on January 23, 2006 in Business, Politics, public relations, Reputation Management, Self Promotion

My Statcounter logs reveal that my previous A PR Guru’s Musings blog has just been visited by Big Brother! I don’t think it was George Galloway looking for advice on how to re-brand himself as an MP after his brief…

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Spin Bunny bounces back

By on January 23, 2006 in Business, public relations

Thanks to The World of Hi-tech PR for the news that Spin Bunny has bounced back into life – well sort of, with some posts in December and another on New Year’s dinner. Come on Spin Bunny dish the dirt!

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Fatmanslim.com

By on January 21, 2006 in Business, Government, Podcast, public relations

PR Week has an interesting public sector case study on the Fatmanslim.com website. It was started by Nottingham GP Ian Campbell who devised a “waist-loss” programme for men – waist-loss instead of weight-loss because the risk of coronary heart disease…

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EuroBlog2006 results on Tuesday

By on January 21, 2006 in Business, public relations

Philip Young has announced that the results of the EuroBlog2006 survey will be published next Tuesday. He has blogged some of the highlights. I’d like to read the whole results paper before commenting properly but one of the findings that…

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