About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

Rupert Murdoch on the demise of ‘old media’

If you’re in business, the public or voluntary sector and you still think that this blogging and social media thing is just hot air and hype then perhaps you might take notice of Rupert Murdoch who in a speech (MediaGuardian)…

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Quimble new Ajax poll tool

Quimble is a new Ajax-powered toll for conducting quick and dirty online polls. What do you think?

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Blogging requires passion and authority. Which leaves out most people.

I’m not always a huge fan of Hugh MacLeod’s cartoons. But this one appealed:

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Ethical questions about Edelman and Wal-Mart’s blog campaign

Neville Hobson has an interesting take on the New York Times story about Wal-Mart, Edelman PR and bloggers. Neville’s view is he doesn’t think that Edelman account supervisor Marshall Manson was sufficiently up front in disclosing his affiliation. I’ve already…

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Hartlepool Mail editor moves to Yorkshire Evening Post

UK Press Gazette reports that Hartlepool Mail editor Paul Napier has been named editor of the Yorkshire Evening Post. The appointment follows the departure of Neil Hodgkinson to become editorial director of Cumbrian Newspapers, where he started work this week….

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Microsoft acquires Onfolio for Windows Live Toolbar

This Microsoft news release is potentially very interesting. I was a big fan of Onfolio for a while. It was a fantastic way to organise information that you find by surfing. Recently I’ve actually stopped using it as the RSS…

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Wal-mart targeting bloggers for sympathetic stories

While I’m blasting Asda Wal-mart for its unethical union-bashing policies it appears that in the USA it is using Edelman PR to identify bloggers who have written sympathetic or positive posts about it. Edelman is then asking the bloggers for…

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Flogging a dead horse

I always read Stuart Jones’ BusinessMatters blog so I’m not sure how I missed this post about the tribal wisdom of the Dakota Indians which says that “When you discover that you are riding a dead horse, the best strategy…

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Milliband to become first blogging cabinet minister

The Sunday Times is reporting that David Milliband (who was orginally from Leeds) is to become the first blogging cabinet minister. It’s a typical tacky Sunday Times story with more spin than a fairground ride. They lead on the rather…

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GMB, Asda and trade union blogs

I’ve argued before that blogs present a potentially powerful communications tool for trade unions. Blogs could provide a way for individual union members to explain their point of view directly to the public. Individual workers are nearly always at a…

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