About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

GMB, Asda and trade union blogs

I’ve argued before that blogs present a potentially powerful communications tool for trade unions. Blogs could provide a way for individual union members to explain their point of view directly to the public. Individual workers are nearly always at a…

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Will this idea help a PR student improve her CV/resume?

Over the years I’ve helped several PR students to improve their CVs (and portfolios). Some of them have even found jobs, hopefully my advice was a help rather than a hindrance. Leeds Metropolitan University student Alexandra Pullin has just blogged…

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Marketing Leeds fiasco gets worse

On my Stuart’s Soapbox blog I’ve just written a rather lengthy post about the shambles that is Marketing Leeds. I won’t repeat it all here but for anyone with an interesting in marketing, ethics or new media it is probably…

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Ex-Labour general secretary Matt Carter resurfaces

Congratulations to Matt Carter, the previous general secretary of the Labour Party who has become the managing director of the new London office of WPP-owned opinion researcher Penn, Schoen and Berland. PR Week quotes Matt as saying that PSB intends…

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New small business advice wiki

Dennis Howlett at Accman Pro has an interesting idea to create a small/start-up business community resource wiki. What a fantastic idea. Coincidentally I’d already started thinking about how we could use social media such as blogs and wikis to provide…

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All the UK national newspaper RSS feeds in one place

Journalism.co.uk reports that the editor of the Oldham Chronicle diligently searches for ‘Oldham’ on all the national newspaper sites each morning. The poor soul. Just imagine how long this must take him/her. My trusty FeedDemon does all that for me….

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The challenge of winning new business

There is quite a lot of new business buzz around at the moment for Bruce Marshall Associates (BMA PR). Last week I did a pitch in central London to a company that has recently opened a UK office. They face…

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Is Tom Foremski talking about XPRL?

Tom Foremski at SiliconValleyWatcher has had another one of his rants about the PR industry and press releases. I’m amused by his reference to press releases which is one of my pet peeves. NEWS releases are what I’ve written my…

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Netvibes is neat – and European to boot!

I’ve just discovered Netvibes, a neat new(-ish) Web 2,0 home page solution. Think of it as a personalised Google home page on steroids. Looks really good and it’s from a French company so why don’t we all support it now…

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Asda Wal-Mart, Tim Allan, Portland PR and the GMB

PR Week’s diary column carried an interesting snippet that I think deserves far greater attention. It reports that Portland PR, the firm set-up by ex-Downing Street aide Tim Allan, has been engaged in some appalling activity. On behalf of its…

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