About Stuart Bruce

International communications consultant and PR trainer specialising in online public affairs, digital corporate communications, online PR and social media; frequent national media commentator and conference speaker.

Author Archive | Stuart Bruce

Blog Herald gets it wrong on spam

I like The Blog Herald. I really, really do. But it has got it badly wrong this time. It’s claiming that an email sent by Eric Olsen at FeedBurner is spam. Why? Get real. Spam is the rubbish about unwanted…

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Become a rail blogger and win a free year of commuting

Passenger Focus, the independent national rail consumer watchdog, has come up with a brilliant use of blogs. It has teamed up with Metro, the free commuter newspaper, to run a competition for people to blog about their experience of commuting…

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Wireless networking in the developing world

Richard Allan, the former Liberal Democrat MP for Sheffield Hallam and now public affairs honcho for Cisco, points to this interesting reference about Wireless Networking in the Developing World.

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Which super hero am I?

Your results: You are Superman Superman 85% Spider-Man 70% Hulk 60% Iron Man 55% Robin 50% Green Lantern 50% Catwoman 45% Supergirl 45% Batman 40% Wonder Woman 25% The Flash 10% You are mild-mannered, good, strong and you love to…

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UK e-democracy project fails democracy

I’m a massive advocate of e-democracy and have been putting my words into practice ever since being elected as a local councillor in 1999. First of all with a traditional website that included the ability to sign up to an…

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The Guardian’s Charles Arthur on why not to send PR attachments

Charles Arthur, The Guardian technology editor, has an excellent post on his blog about why you shouldn’t send attachments to journalists. I’ve commented on the blog and below I’ve pasted a copy of my response: It constantly amazes me how…

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Government Google doesn’t work

The Burning our Money blog has an interesting story about the Parliamentary Information Management System (PIMS). Another example of a government IT system not entirely going to plan. In my experience of the public sector it is usually a case…

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Travelodge’s dream PR

Well done to Shakila Ahmed, PR and communications manager at Travelodge for getting this news release on to the front page of the Yorkshire Evening Post. Now just think of the possibilities if Wayne Munnelly was to start a blog…

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Has Visa’s Road to the Olympic Games blog hit a roadblock?

Phillipe Borremans reports that the Japanese Olympic Committee is telling its athletes competing at the Turin Winter Olympic Games not to blog about it. It says that the Olympic Charter bans athletes’ journalist activities while the games are on and…

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Google GNER and this blog is 4th link

Google currently has my complaint about GNER’s new rip-off fares as its fourth item. Another good example of the potential influence of blogs. It’s already inspired five comments (four here and one on the YorkshireBizTalk blog where it is cross-posted).

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