Archive | Awards

Award-winning Romanian tourism PR campaign

Award-winning Romanian tourism PR campaign

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency came up with a fantastic response. The UK government campaign ‘You won’t like it here’ was intended to keep away Romanian migrants by showing how awful life in Britain is. […]

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Almost one year on

Almost one year on

It’s almost a year since I sold my 50% stake in Wolfstar and decided to become an independent communications consultant and trainer. The time seems to have flown by, but it can’t of been that long ago as tonight’s SABRE Awards in Brussels reminds me. Wolfstar has been shortlisted for a Gold SABRE Award for […]

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Social media conference speaking at Some Comms awards

Last year I enjoyed being one of the judges at the first Some Awards for the use of social media in communications and marketing. Don’t Panic, the company behind the awards, has now pulled together a great conference with the judges and winners of some of the awards to showcase some of the UK’s best […]

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Social Media Communications Awards

A couple of months ago I was privileged to be one of the judges for the SOME Awards (SOcial MEdia). The shortlist we drew up is here and includes Liverpool Football Club, JD Sports, McCann Manchester, Seventy Seven PR, Speed, We Are Social, the British Library, Friends of the Earth, BBC, FreshNetworks and 1000heads to […]

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Will PR ever be free of the curse of AVEs?

Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government PR is evaluated. In particular, the COI has recommended that advertising value equivalent (AVE) be removed from the core set of mandatory metrics. The COI didn’t just decide itself to […]

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