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Celebrate Europe Day today

By + on May 9, 2013 in Business, Politics

Today is Europe Day. The anniversary of the 1950 ‘Schuman Declaration’ that started the process that created what is now the European Union. The declaration was made by the then French foreign minister Robert Schuman in the aftermath of World War 2. This year it is more important than ever for patriotic Britons to celebrate [...]

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Philips infographic for first quarter financial results

By + on April 22, 2013 in Business, Content, corporate communications, Infographic, public relations

Infographics can be fantastic, awful or simply work. This example from Philips is the latter. It simply presents the quarter one earnings for Philips in an alternative format. It’s good to see a genuine corporate communications, rather than marketing communications example. At a time when infographics are being exploited by PR, marketing and digital people [...]

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PR, Wikipedia and BP–a sorry tale

By + on March 28, 2013 in Business, CIPR, corporate communications, Crisis Communications, Government, Politics, Public Affairs, public relations, Reputation Management, social media

I spent yesterday at the European Parliament in Brussels running a training session for MEPs and their staff about Wikipedia and best practice. Most of what I said was based on the CIPR’s Wikipedia Best Practice guidelines that we produced last year in co-operation with Wikimedia and I had a small hand in helping to create. [...]

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Public relations isn’t part of marketing

By + on February 4, 2013 in Business, CIPR, corporate communications, Marketing, Measurement and Evaluation, Media, public relations, Reputation Management, social media

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]

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Working from home and gorging on cheese from the fridge

By + on July 5, 2012 in Business

After a year working from home again, and occasionally enjoying cheese and biscuits for lunch, I thought I’d share some thoughts about the experience.  Both myself and Karen my wife work mainly from home. I’m a PR trainer and consultant, specialising in digital corporate communications, online PR and digital public affairs while Karen is a [...]

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New timeline for Facebook pages infographic

By + on March 27, 2012 in Business, Politics, Public Affairs, Social Networks

I’m currently writing a more detailed guide to how politicians and campaigners can use the new timeline for Facebook pages, but in the meantime here’s an interesting infographic from iFrame Apps:

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A reflection on 2011

By + on December 30, 2011 in Business, corporate communications, Politics, Public Affairs, public relations, Self Promotion, social media

This year has been one of the most tumultuous ever for me. It has had its highs and its lows. It has seen me make momentous decisions that have changed my life for the better. The year started with several discussions with companies that were interested in acquiring or investing in Wolfstar. For a variety [...]

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Bell Pottinger Uzbekistan: a maelstrom in a teacup?

By + on December 6, 2011 in Business, Ethics, Government, Journalism, Politics, Public Affairs, Reputation Management, social media

It seems a month can’t go by without Bell Pottinger, the UK’s self-styled ‘leading’ lobbying company, embroiling itself in a scandal. Today’s Independent article has certainly sparked off a plethora of criticism and commentary, much of it ill-informed and ill-conceived. It’s important to try and separate fact from fiction and cut through the spin on [...]

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The social CEO in the C-suite

By + on December 5, 2011 in Business, social media

CEO.com has created an infographic on the Future Social CEO looking at the future of C-suite social engagement. via Mashable. Related articles Social media world in statistics (stuartbruce.biz)

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Top 10 tips to get senior management buy-in for social media

By + on November 16, 2011 in Business, social media

Yesterday I spoke on the Future Social Strategies day of the Future Digital Strategies Summit on the ‘Top 10 tips to get senior management buy-in for social media’: Top 10 tips to get management buy in for social media View more presentations from Stuart Bruce

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