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PR, Wikipedia and BP–a sorry tale

PR, Wikipedia and BP–a sorry tale

I spent yesterday at the European Parliament in Brussels running a training session for MEPs and their staff about Wikipedia and best practice. Most of what I said was based on the CIPR’s Wikipedia Best Practice guidelines that we produced last year in co-operation with Wikimedia and I had a small hand in helping to create. […]

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Public relations isn’t part of marketing

Public relations isn’t part of marketing

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader […]

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Working from home and gorging on cheese from the fridge

Working from home and gorging on cheese from the fridge

After a year working from home again, and occasionally enjoying cheese and biscuits for lunch, I thought I’d share some thoughts about the experience.  Both myself and Karen my wife work mainly from home. I’m a PR trainer and consultant, specialising in digital corporate communications, online PR and digital public affairs while Karen is a […]

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New timeline for Facebook pages infographic

I’m currently writing a more detailed guide to how politicians and campaigners can use the new timeline for Facebook pages, but in the meantime here’s an interesting infographic from iFrame Apps:

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A reflection on 2011

This year has been one of the most tumultuous ever for me. It has had its highs and its lows. It has seen me make momentous decisions that have changed my life for the better. The year started with several discussions with companies that were interested in acquiring or investing in Wolfstar. For a variety […]

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Bell Pottinger Uzbekistan: a maelstrom in a teacup?

Bell Pottinger Uzbekistan: a maelstrom in a teacup?

It seems a month can’t go by without Bell Pottinger, the UK’s self-styled ‘leading’ lobbying company, embroiling itself in a scandal. Today’s Independent article has certainly sparked off a plethora of criticism and commentary, much of it ill-informed and ill-conceived. It’s important to try and separate fact from fiction and cut through the spin on […]

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The social CEO in the C-suite

The social CEO in the C-suite

CEO.com has created an infographic on the Future Social CEO looking at the future of C-suite social engagement. via Mashable. Related articles Social media world in statistics (stuartbruce.biz)

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Top 10 tips to get senior management buy-in for social media

Top 10 tips to get senior management buy-in for social media

Yesterday I spoke on the Future Social Strategies day of the Future Digital Strategies Summit on the ‘Top 10 tips to get senior management buy-in for social media’: Top 10 tips to get management buy in for social media View more presentations from Stuart Bruce

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Future Digital Strategies Summit

Future Digital Strategies Summit

On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is ‘How I see it… 10 steps to securing management buy-in’. I’ve got an […]

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Top 50 business blogs 2011 by Strategist News

Top 50 business blogs 2011 by Strategist News

PR people and bloggers love lists and A PR Guy’s Musings is listed on a good few public relations and business blog rankings. But, I’m actually quite pleased to be on this new ‘Best Business Blogs 2011 list from Strategist News. Pleased because it has helped me to discover some interesting new business and corporate […]

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