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Future Digital Strategies Summit

Future Digital Strategies Summit

On Tuesday I’m speaking at the Future Social Media Strategies day of the Future Digital Strategies Summit in London. My slot is in the ‘Building the business case for social media’ session alongside speakers from Expedia and Paddy Power. My topic is ‘How I see it… 10 steps to securing management buy-in’. I’ve got an […]

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Social business consultants – the Emperor’s new clothes

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the […]

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Enchantment by Guy Kawasaki – book review

Enchantment is the latest book by Guy Kawasaki, the former chief evangelist at Apple. He is also the founder of Alltop.com (an online magazine rack of popular topics on the web – disclosure this blog is highlighted as one of the Alltop PR blogs) and a founding partner at Garage Technology Ventures. In January Guy […]

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Who owns social media? Again.

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ‘won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. […]

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