Archive | CIPR

Stuart Bruce speaking in Moscow, Leeds, London and Davos - Moscow picture

Talking PR in Moscow, Davos and Leeds

I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. The conference […]

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Avoid fake ROI to measure PR

The PR measurement myth of ROI

  Yet another interesting question from a potential client wanting help to measure the ROI of public relations. It’s the wrong question as nearly everyone I’ve seen who claims to be able to measure the ROI of public relations activity is either confused about what it is they are doing so accidentally misleading people, or what’s worse trying […]

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If your mother says she loves you, check it out

Verifying social media and social network posts for PR | If your mother says she loves, check it out

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response. Except it doesn’t. The photo is actually three years old and is a fight between […]

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PRstack #2 picture

Free #PRstack #2 book with 30 how to guides for hacking your PR practice, tactics and strategy

I’m privileged to be a member of the PRstack community created by Stephen Waddington, past president of the Chartered Institute of Public Relations and chief engagement officer at Ketchum. We’ve just published our second book and it has got 30 new chapters each providing a detailed how-to guide on using digital tools to improve PR practice. […]

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PRCA digital PR report 2015

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work Web design and build is a huge growth area for PR agencies as service is increasingly […]

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What will you post on Twitter in 14 days time? graphic

What will you post on Facebook or Twitter in 14 days’ time?

The UK government’s new bill restricting trade unions has an alarming proposal in it that has potentially devastating negative consequences for people working in public relations, digital communications and social media including members of the CIPR and PRCA. I invited Antonia Bance, the TUC’s head of campaigns and communications to write a guest post explaining […]

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