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Public relations strategy and communications measurement are what senior PR practitioners need most

Public Relations Strategy Measurement Planning The Thinker photo

Public relations strategy, planning, measurement, evaluation and crisis communications emerge as key skills and knowledge areas in the 2018 State of the Profession survey from the Chartered Institute of Public Relations (CIPR). This year’s report is important because for the… Continue Reading

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PR professionals’ skills and competencies not fit for modern future proof public relations

CIPR State of the Profession 2017 cover

The State of the Profession 2017 survey by the UK’s Chartered Institute of Public Relations (CIPR) reveals that the PR profession still has a very long way to go before the skills and competencies of its practitioners meet the needs of modern… Continue Reading

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Verifying social media and social network posts for PR | If your mother says she loves, check it out

If your mother says she loves you, check it out

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response.… Continue Reading