The Public Relations Society of America has sparked some interesting discussion by launching a ‘crowd sourcing’ initiative to create a new definition for public relations. Neville Hobson is encouraging people to take part and has helpfully shared some of the various PR definitions that exist – PRSA, CIPR and even Wikipedia. Danny [...]
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Did Bingle bungle blog on Pickles?
Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it is in the USA where Washington lobbyists use it far more than public affairs professionals do in Westminster, Whitehall and Brussels. Last month I ran a training webinar for the [...]

Liam Fox and Adam Werritty put lobbying back on the agenda
The Liam Fox and Adam Werritty saga has absolutely nothing to do with legitimate public affairs practice, but unfortunately it has served to put lobbying firmly back in the media and political spotlight. Today’s Guardian has an interesting article that analyses the coalition government’s meetings with external representatives in the first 10 months of coming [...]

Public Affairs: Soap Box | PRWeek
This week’s PRWeek Public Affairs: Soap Box is a short op-ed by me on the importance of social media to public affairs professionals. This is the original piece, before I edited it down to fit PRWeek’s word count. As party conference season ends we’ve seen how all of the political parties have enthusiastically adopted social [...]

Public affairs and social media on CIPR TV and training webinar
Public affairs and social media is very much on the agenda for the Chartered Institute of Public Relations (CIPR) at the moment with both a CIPR TV special and a training webinar on public affairs and social media. Firstly, this Thursday (October 6) at 17:00 there is a special public affairs double bill on [...]
PRCA and Meltwater v. NLA latest court judgment
The Public Relations Consultants Association and Meltwater, on behalf of the public relations industry, have been involved in a long-running dispute with the NLA (Newspaper Licensing Authority) and today the UK Court of Appeal issued the latest ruling in the long-running saga. It’s fair to say it is a mixed verdict. The court has ruled [...]
CIPRTV | Standards in journalism
The latest CIPRTV looked at the questions of are business pressures on the media eroding standards in journalism and what are the implications for the public relations industry? Guests were Brian Cathcart, Professor of journalism at Kingston University and Claire Wardle PhD, Co-founder, Ultra Social.
Burson-Marsteller and Facebook isn’t just right or wrong
I’ve hesitated to add to the plethora of informative, biased, ignorant, helpful and self-righteous blog posts that have been published on the ‘Burson-Marsteller paid by Facebook to smear Google’ story. However, I do think there are still some relatively unexplored areas to discuss. The thrust of the arguments against Burson-Marsteller are that 1) It’s wrong [...]
CIPR The Conversation – the best PR blog posts
After a very slow start the Chartered Institute of Public Relations is now advancing into social media at a far more rapid pace. Next Monday’s CIPR Social Media Conference will see the launch of The Conversation, a site that will aggregate the best PR related blogs from both CIPR members and non-members. I and a [...]
PR and social media conference speaking by Stuart Bruce
Two more conference speaking gigs coming up soon. The first is the Chartered Institute of Public Relations Social Media Conference in London and the second is the Social Media in a Corporate Context Europe Conference in Amsterdam. At the CIPR Social Media Conference I’m presenting on ‘The continually evolving social world’ and will be covering [...]
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Public relations isn’t part of marketing
February 4, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Steve MacDonald: Facebook can actually create awareness to what is ...
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Keith Trivitt: While I can't vote for the new CIPR President (be...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.
