You are here: Home > CIPR

Archive | CIPR RSS feed for this section

End of the line for AVEs?

By + on March 23, 2011 in CIPR, Measurement and Evaluation, public relations

A month or so ago I had lunch with Danny Rogers, then the editor of PRWeek, now the editor-in-chief of all Haymarket’s marketing and brand titles. One of our many topics of discussion was the Barcelona declaration and I asked him if PRWeek was going to follow the Chartered Institute of Public Relations’ lead and [...]

Read full story • Comments { 7 }

PR’s response to ASA new social media guidelines

By + on October 1, 2010 in CIPR, Marketing, PRCA, public relations, social media

Last month I blogged about ‘ASA gets it wrong on social media, fails to consult professional PR industry bodies‘. Since then representatives of the Chartered Institute of Public Relations and the Advertising Standards Authority have met to try and clarify the situation. Following what was described as a ‘constructive meeting’ a joint statement was issued: [...]

Read full story • Comments { 2 }

Social media and PR awards judging

By + on September 6, 2010 in Awards, CIPR, public relations, social media

The Some Comms Awards are a new set of awards to celebrate the best in UK social media communications and recognise the individuals, companies and organisations that are ‘revolutionising the use of online to communicate in cool and innovative ways’. Unlike many awards these are free to enter, with the only cost being to attend [...]

Read full story • Comments { 0 }

CIPR Social Summer – Social media isn’t new and PRs don’t need to be afraid

By + on July 9, 2010 in CIPR, corporate communications, public relations, social media

My presentation from last night’s Chartered Institute of Public Relations Social Summer series of guest conversations about social media and corporate communications: Social media isn't new, so PR people shouldn't be afraid View more presentations from stuartbruce. Next week’s is Iain Dodsworth of Tweetdeck fame.

Read full story • Comments { 0 }

CIPR Social Summer – social media for PR people

By + on June 30, 2010 in CIPR, public relations, Self Promotion, social media

Next Thursday it’s my turn to do the Chartered Institute of Public Relations Social Summer. It’s a series of early evening events every Thursday at the CIPR headquarters in Russell Square. My session is titled Social media is too new for us, we can’t take risks. For many big corporates and brands the social web [...]

Read full story • Comments { 1 }

PR ontology, social media, semantic web aka Web 3.0

By + on April 22, 2010 in CIPR, public relations, social media

PR ontology and the semantic web. That got your attention didn’t it? Most of you are probably think WTF? Last night I was privileged to be part of a small group of talented public relations, social media and social web analytics that met at Speed Communications (thanks to Stephen Waddington aka @wadds.) We we there [...]

Read full story • Comments { 3 }

Social media marketing guidelines from WOMMA

By + on February 17, 2010 in CIPR, public relations, social media, Social Networks, Word of Mouth

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. [...]

Read full story • Comments { 6 }

Wolfstar has won the UK’s Best Use of Social Media campaign award

By + on January 28, 2010 in CIPR, public relations, Self Promotion, social media

We’ve been celebrating in the Wolfstar office today as we’ve just found out that we’ve won the Chartered Institute of Public Relations President’s Grand Prix Award for Best Use of Social Media Award for our campaign to support the global launch of Sony Ericsson’s Xperia X1 mobile phone. That makes it officially the UK’s best [...]

Read full story • Comments { 0 }

Will PR ever be free of the curse of AVEs?

By + on November 12, 2009 in Awards, CIPR, Measurement and Evaluation, public relations

Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government PR is evaluated. In particular, the COI has recommended that advertising value equivalent (AVE) be removed from the core set of mandatory metrics. The COI didn’t just decide itself to [...]

Read full story • Comments { 6 }

CIPR Northern Conference 2009

By + on August 27, 2009 in CIPR, public relations, Self Promotion, social media

I’ve known for a while now what the exciting line-up for the Chartered Institute of Public Relations Northern Conference is going to be. But I had to keep it under wraps until the official conference brochure was published. The headline speaker is a man who needs no introduction – Alistair Campbell. Naturally, I’ve heard him [...]

Read full story • Comments { 2 }