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PR and social media conference speaking by Stuart Bruce

Two more conference speaking gigs coming up soon. The first is the Chartered Institute of Public Relations Social Media Conference in London and the second is the Social Media in a Corporate Context Europe Conference in Amsterdam. At the CIPR Social Media Conference I’m presenting on ‘The continually evolving social world’ and will be covering […]

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End of the line for AVEs?

A month or so ago I had lunch with Danny Rogers, then the editor of PRWeek, now the editor-in-chief of all Haymarket’s marketing and brand titles. One of our many topics of discussion was the Barcelona declaration and I asked him if PRWeek was going to follow the Chartered Institute of Public Relations’ lead and […]

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PR’s response to ASA new social media guidelines

Last month I blogged about ‘ASA gets it wrong on social media, fails to consult professional PR industry bodies‘. Since then representatives of the Chartered Institute of Public Relations and the Advertising Standards Authority have met to try and clarify the situation. Following what was described as a ‘constructive meeting’ a joint statement was issued: […]

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Social media and PR awards judging

The Some Comms Awards are a new set of awards to celebrate the best in UK social media communications and recognise the individuals, companies and organisations that are ‘revolutionising the use of online to communicate in cool and innovative ways’. Unlike many awards these are free to enter, with the only cost being to attend […]

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CIPR Social Summer – Social media isn’t new and PRs don’t need to be afraid

My presentation from last night’s Chartered Institute of Public Relations Social Summer series of guest conversations about social media and corporate communications: Social media isn't new, so PR people shouldn't be afraid View more presentations from stuartbruce. Next week’s is Iain Dodsworth of Tweetdeck fame.

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CIPR Social Summer – social media for PR people

Next Thursday it’s my turn to do the Chartered Institute of Public Relations Social Summer. It’s a series of early evening events every Thursday at the CIPR headquarters in Russell Square. My session is titled Social media is too new for us, we can’t take risks. For many big corporates and brands the social web […]

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PR ontology, social media, semantic web aka Web 3.0

PR ontology and the semantic web. That got your attention didn’t it? Most of you are probably think WTF? Last night I was privileged to be part of a small group of talented public relations, social media and social web analytics that met at Speed Communications (thanks to Stephen Waddington aka @wadds.) We we there […]

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Social media marketing guidelines from WOMMA

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. […]

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Wolfstar has won the UK’s Best Use of Social Media campaign award

We’ve been celebrating in the Wolfstar office today as we’ve just found out that we’ve won the Chartered Institute of Public Relations President’s Grand Prix Award for Best Use of Social Media Award for our campaign to support the global launch of Sony Ericsson’s Xperia X1 mobile phone. That makes it officially the UK’s best […]

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Will PR ever be free of the curse of AVEs?

Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government PR is evaluated. In particular, the COI has recommended that advertising value equivalent (AVE) be removed from the core set of mandatory metrics. The COI didn’t just decide itself to […]

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