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Social media marketing guidelines from WOMMA

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. […]

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Wolfstar has won the UK’s Best Use of Social Media campaign award

We’ve been celebrating in the Wolfstar office today as we’ve just found out that we’ve won the Chartered Institute of Public Relations President’s Grand Prix Award for Best Use of Social Media Award for our campaign to support the global launch of Sony Ericsson’s Xperia X1 mobile phone. That makes it officially the UK’s best […]

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Will PR ever be free of the curse of AVEs?

Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government PR is evaluated. In particular, the COI has recommended that advertising value equivalent (AVE) be removed from the core set of mandatory metrics. The COI didn’t just decide itself to […]

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CIPR Northern Conference 2009

I’ve known for a while now what the exciting line-up for the Chartered Institute of Public Relations Northern Conference is going to be. But I had to keep it under wraps until the official conference brochure was published. The headline speaker is a man who needs no introduction – Alistair Campbell. Naturally, I’ve heard him […]

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The value of CIPR membership

Simon Collister has an interesting post on why he hasn’t yet renewed his Chartered Institute of Public Relations membership. I had a very similar discussion with Chris Norton the other day who was asking exactly the same question. I find…

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Wolfstar wins CIPR Grand Prix award for outstanding small consultancy

Everyone’s buzzing in the Wolfstar office today as we’ve just found out that we’ve won the Chartered Institute of Public Relations Grand Prix PRide award for outstanding small consultancy. I’m not going to say much as Tim Sinclair, our chairman,…

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Has CIPR finally lost the plot by honouring Boris Johnson?

I’m seriously wondering if the Chartered Institute of Public Relations (CIPR) has finally lost the plot. I can’t believe it is honouring Boris Johnson MP by awarding him the CIPR President’s Medal. One of the main reasons that I continue…

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The great PR degree debate

TWL has an interesting debate going on the merits or otherwise of PR degrees. Richard Bailey has also chimed in (it was Kirsty O’Connor, one of his students who started it with a letter to PR Week). Personally I think…

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CIPR social media code

The Chartered Institute of Public Relations has just published its draft (PDF) for consultation of its proposed code of conduct for social media. I will comment more fully once I’ve had chance to digest it. My thought before it was…

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CIPR president Tony Bradley on online video

Buried in the middle of a PR Week article about YouTube and online video is a great quote from Chartered Institute of Public Relations president and Bradley O’Mahoney partner Tony Bradley who says: “There must be a strategic reason for…

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