Archive | CIPR

Social media marketing guidelines from WOMMA

The Word of Mouth Marketing Association (WOMMA) is later today to issue a guide to disclosure in social media marketing. US-based WOMMA is responding to US Federal Trade Commission (FTC) social media guidelines for disclosure of relationships between companies and consumers discussing them and their products or services in social media and social network platforms. […]

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Wolfstar has won the UK’s Best Use of Social Media campaign award

We’ve been celebrating in the Wolfstar office today as we’ve just found out that we’ve won the Chartered Institute of Public Relations President’s Grand Prix Award for Best Use of Social Media Award for our campaign to support the global launch of Sony Ericsson’s Xperia X1 mobile phone. That makes it officially the UK’s best […]

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Will PR ever be free of the curse of AVEs?

Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government PR is evaluated. In particular, the COI has recommended that advertising value equivalent (AVE) be removed from the core set of mandatory metrics. The COI didn’t just decide itself to […]

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