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The definition of traditional public relations is PR 2.0

“Public relations is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organisation and its publics” “public relations means relations with the public” “Managing the strategy and tactics of communications as an integral part…

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CIPR Northern Conference

The Chartered Institute of Public Relations is holding its Northern Conference on Thursday July 6 at the Carriageworks Theatre in Millennium Square, Leeds. I’m running a workshop on blogging. Simon has more details or visit Eventualities, the blog of the…

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We’re hiring

In August it will be the first anniversary of us setting up Bruce Marshall Associates LLP. One of the reasons we decided to go down the limited liability partnership route was that our long-term business plan includes recruiting and retaining…

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MediaGuardian’s My Media with PR Week’s Danny Rogers

Danny Rogers, editor of Haymarket’s PR Week (UK edition) is the subject of today’s My Media column in the MediaGuardian. For someone who edits a magazine about communications his choices are conservative to say the least. But it also gives…

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Journalists write easier to read copy than PRs

Media Orchard has a fun little experiment to assess some media, marketing and PR blogs for their readability using the Gunning-Fog test. I thought I’d add a few extra to the pot (one or two duplicates) and see how PRs…

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CIPR president starts blogging

Chartered Institute of Public Relations president Tony Bradley has finally launched his blog PR Voice – as announced by Stephen Davies. Treat him gently folks. Disclaimer: Do I need a disclaimer to say I know both Tony and Stephen? Technorati…

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PR Week UK is podcasting – about the royal family!

My news feeds have just revealed this little bit of news. PR Week UK is now podcasting. Great is probably your first thought, but wait until you see what they are actually doing. The podcast is in partnership with the…

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PR Business: How small blogs bring big changes

Thursday’s PR Business magazine had a full page on next Friday’s Delivering the New PR Conference (PDF flyer) in London where I’m one of the speakers. PR Business doesn’t yet have a website so I’ve copied the story below: How…

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The truth about PR and journalism

COPY OF LETTER TO MEDIA GUARDIAN Anne Summers (Media Letters, April 10) will be pleased to know that PR can claim moral equality with journalism as the Chartered Institute of Public Relations’ code of conduct has the same regard to…

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Forthcoming engagements

Over the next couple of months I’m attending and speaking about blogs, blogging, reputation management, corporate communications and public relations at a number of events: April 13, Leeds – Government News Network / Trinity & All Saints College – Postgraduate…

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