Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me [...]
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Tom Foremski Thought Leaders event at the CIPR

How PR can use Flipboard to create magazines
Flipboard is one of the new generation of news readers that provide a slick app to let you subscribe to news and topics on media websites, blogs and other social media and social networks. The latest updates make it really easy to create your own magazine by curating interesting content that you find. There are [...]

CIPR president election for 2014
The election for the 2014 president of the Chartered Institute of Public Relations (CIPR) has sparked several fascinating debates on both public relations and the future and relevance of the CIPR. What is without question is that this time, in Dr Jon White and Stephen Waddington, we have two absolutely outstanding candidates for president. I [...]

Philips infographic for first quarter financial results
Infographics can be fantastic, awful or simply work. This example from Philips is the latter. It simply presents the quarter one earnings for Philips in an alternative format. It’s good to see a genuine corporate communications, rather than marketing communications example. At a time when infographics are being exploited by PR, marketing and digital people [...]

Corporate communications and PR conference speaking summer 2013
I’ve got a few new corporate communications, PR and social media speaking engagements coming up over the next few months. I’ll also shortly be announcing dates for a series of two day online PR and corporate communications strategy master classes to be held in London in early July, Mumbai (India) in late July and Houston [...]

PR, Wikipedia and BP–a sorry tale
I spent yesterday at the European Parliament in Brussels running a training session for MEPs and their staff about Wikipedia and best practice. Most of what I said was based on the CIPR’s Wikipedia Best Practice guidelines that we produced last year in co-operation with Wikimedia and I had a small hand in helping to create. [...]

Tom Foremski and Stuart Bruce speak at CIPR event and ask could corporate media win a Pulitzer?
On Wednesday May 8 I’m looking forward to speaking at a special event with Tom Foremski looking at ‘Can corporate media support serious journalism?’ The session is at the Chartered Institute of Public Relations (CIPR) head office and sponsored by content sharing technology provider PressPage which has posted a social media news release: Can ‘corporate [...]

Digital communications top PR skills gap
New research shows that digital communications is the top skills gap amongst PR professionals. The research was conducted by PR Academy amongst its past and present students and 52% of respondents identified digital comms as the top skills gap, followed by strategic planning (46%) and measurement (44%). This isn’t surprising as the much bigger and [...]

World Communications Forum and C4F Awards in Davos
The Communications on Top World Communication Forum 2013 and (C4F) Communication for Future Awards in Davos take place this week. There is great line-up of speakers including: Paul Holmes, founder and CEO of The Holmes Report and SABRE awards; Andre Manning, vice president corporate communications for Royal Philips Electronics; Anne Villemoes, head of communications for [...]

Public relations isn’t part of marketing
This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]
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Public relations isn’t part of marketing
February 4, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Steve MacDonald: Facebook can actually create awareness to what is ...
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Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.