29

Brexit – 12 immediate actions for PR, corporate communications and public affairs professionals

European flag photo

The UK has voted to leave the European Union. This has already sent shockwaves through global financial markets which will massively impact businesses and organisations. However, as the dust settles on this bombshell it will become clearer what the direct… Continue Reading

50

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

BBC World Affairs Editor John Simpson photo

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis… Continue Reading

19

PR measurement by valuing intangible assets–brand and reputation

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA… Continue Reading

19

PR rising in Africa rising

Africa Rising - Time and The Economist covers

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average… Continue Reading