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Corporate communications videos need good stories and emotions

By + on February 3, 2013 in corporate communications, public relations, social media, Video

The predictions are that 2013 is the year when video becomes an even more important corporate communications and PR channel than it already is. The problem I’ve got is that personally I think a lot of the ‘great’ videos that people share are just more than a bit rubbish. However, just as I’m thinking how [...]

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PR training international blog visitors

By + on February 2, 2013 in corporate communications, MENA, Middle East, public relations, Self Promotion, Training

Next week’s World Communications Forum in Davos has PR and corporate communications speakers and delegates from dozens of different countries so I thought it would be interesting to take a look at where visitors to my public relations blog come from. Not surprisingly for an English language blog most are from the UK and USA. [...]

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Twitter password attack is reminder why corporate social media security is important

By + on February 2, 2013 in corporate communications, Crisis Communications, public relations, Reputation Management, social media, Technology

The Twitter password security breach is a good reminder of why it is important to always protect yourself by using good online security. You should be doing it on your personal accounts, but if you are responsible for corporate social media accounts it is even more important to get it right. They are more vulnerable [...]

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PR ethics – European Association of Communication Directors’ debate

By + on January 14, 2013 in CIPR, corporate communications, Ethics, PRCA, Public Affairs, public relations, social media, Training

In December I took part in a fascinating panel debate on ‘Defining ethics for today’s communicators’ at the European Association of Communication Directors‘ forum in Amsterdam. It was facilitated by Mike Cooper, editor-in-chief of the Holland Herald and the other panellists were Andre Manning, the vice president and global head of external communications at Royal [...]

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PR and corporate communications conferences in early 2013

By + on January 11, 2013 in corporate communications, public relations

There is a raft of interesting public relations and corporate communications conferences on my radar at the moment, some of which I’m speaking at, others simply attending and others that just look good. Reputation in Financial Services, London, UK 22 January Now in its fourth year (I’ve previously been a speaker) it looks at how [...]

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Top in-house PRs on Holmes Report Influencer 100 list

By + on December 17, 2012 in corporate communications, public relations

The Holmes Report has just published the latest edition of The Influence 100 list of the world’s most important in-house communicators which I blogged about last year when the first list came out. As you’d expect all those who responded to the survey are responsible for hiring and firing public relations consultancies. The number responsible [...]

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TweetLevel for PR, public affairs and corporate communications

By + on November 27, 2012 in corporate communications, Measurement and Evaluation, Public Affairs, public relations, Reputation Management, social media

There are a lot of Twitter analysis, influence, measurement and evaluation tools. A lot! However, for PR and corporate communications professionals TweetLevel from Edelman is definitely worth a look and there is new version just released. For a start it is designed by people who really understand public relations, corporate communications, public affairs and the relationship [...]

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The Stuart Bruce Daily via Paper.li

By + on November 22, 2012 in corporate communications, Public Affairs, public relations, social media

I’ve been publishing The Stuart Bruce Daily using paper.li for a while and it has never been something that I’ve put a great deal of effort into. In fact it always felt a bit ‘spammy’ to me and I often thought about stopping it. The reason I kept it going is that it does seem [...]

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Google launches campaign to increase Arabic web content

By + on November 22, 2012 in corporate communications, MENA, Middle East, public relations

Google has announced a new initiative to increase the amount of Arabic content online. Arabic content makes up just three per cent of the total digital content online, yet Arabic speakers make up more than five per cent of the global population. Google’s 30 day Arabic Web Days initiative in the Middle East and North [...]

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Online PR conference speaking

By + on November 13, 2012 in corporate communications, Ethics, Measurement and Evaluation, public relations, social media

A couple of weeks ago I spoke at the Share This: CIPR Social Media Conference 2012 and I have got a few more speaking gigs coming up later this year. It is great to see quite a few friends and acquaintances also speaking at some of them. Social Media in a Corporate Context 2012 This [...]

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