Archive | corporate communications

Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Newspaper Licensing Agency beaten to a pulp by PRCA and Meltwater

Today the European Court of Justice in Luxembourg ruled in favour of the Public Relations Consultants Association (PRCA) and Meltwater in their five-year battle with the UK’s Newspaper Licensing Agency (NLA). The CJEU has quite sensibly ruled that browsing and viewing articles online does not require authorisation from the copyright holder. This is a victory […]

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Davos World Communication Forum highlights

Davos World Communication Forum highlights

The World Communication Forum in Davos is the most international and diverse of all the conferences I attend around the world. This year was no exception with public relations professionals from around the globe including Belgium, Brazil, Bulgaria. Croatia, Denmark, France, Germany, Hong Kong, Hungary, India, Italy, Malaysia, Mexico, Netherlands, Portugal, Russia, Switzerland, Turkey, Ukraine, […]

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The future of PR at the World Communication Forum in Davos

The future of PR at the World Communication Forum in Davos

Tomorrow at the World Communication Forum in Davos I’m leading a panel discussion on the future of the public relations industry provocatively titled ‘PR is dead vs. Long live the all PR channel’. We’ve got a fantastic line-up of panellists: Paul Holmes – the founder and CEO of The Holmes Report, the global PR magazine […]

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Twitter: Views are my own - oh no they aren’t

Twitter: Views are my own – oh no they aren’t

Twitter disclaimers such as “Views are my own and don’t reflect the views of my employer” are a subject that divides opinion. Some argue that they are an essential safeguard, others that they are meaningless. I’d go further and argue that for PR practitioners (and other communications disciplines) such disclaimers are actually dangerous. The reason […]

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Top 10 reasons it pays to blog for business

Top 10 reasons it pays to blog for business

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply to business but could equally well apply to not-for-profit organisations, governments, politicians and non-governmental organisations. It’s a follow up to a post I wrote in December about ‘Why blogging still […]

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Why blogging still matters for public relations

Why blogging still matters for public relations

This year I celebrated the tenth anniversary of my A PR Guy’s Musings blog. Some of the other early pioneers of blogging have recently written about whether blogs are still relevant. The first was a post by Tom Foremski, who left the Financial Times to become the first journalist to quit mainstream media to write […]

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Reunion–stunning emotional video from Google India

Reunion–stunning emotional video from Google India

Content marketing is an awful phrase, so I’d hate to describe this beautiful video from Google India as that. It’s a heart-warming tale of friendship across the Pakistan India border. Not only is it a wonderful story, but it practically illustrates the benefits that Google technology can bring to peoples’ lives – search, Android and […]

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Batkid - Obama’s master class in how to use Vine

Batkid – Obama’s master class in how to use Vine

The heart-warming story of how thousands of people in San Francisco turned out to help a boy recovering from leukaemia  fulfil his wish to be Batman has made the news headlines all around the world. But just when you thought it couldn’t get any schmaltzy along comes this amazing Vine video from Barack Obama. I’m […]

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Verification Handbook for journalists and aid providers

Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

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