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PR rising in Africa rising

Africa Rising - Time and The Economist covers

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average… Continue Reading

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Verifying social media and social network posts for PR | If your mother says she loves, check it out

If your mother says she loves you, check it out

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response.… Continue Reading

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Senior PR practitioners lack digital and social media management skills

State of PR Profession 2015

The CIPR State of the Profession 2015 report makes grim reading as it highlights that despite 96% claiming that ‘being considered a professional is important’ they don’t actually make much of an effort to actually be professional. More than half… Continue Reading