This year has been one of the most tumultuous ever for me. It has had its highs and its lows. It has seen me make momentous decisions that have changed my life for the better. The year started with several discussions with companies that were interested in acquiring or investing in Wolfstar. For a variety [...]
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A reflection on 2011

Edelman Capital Staffers Index 2011
Edelman and StrategyOne, its global public affairs team, has just released the 2011 Capital Staffers Index which ‘analyses top trends in global public affairs and communications.’ It’s the third such annual report and is based on interviews with more than 500 senior staffers (legislative directors and above – not sure what job title this translates [...]

State of Social Report 2011 by Econsultancy
Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]

Corporate affairs is gaining in influence and should never report to marketing
Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. [...]

The 100 most important in-house communicators in the world
The Holmes Report has researched an interesting list of the 100 Most Important In-house Communicators in the World. It is a fascinating compilation of 100 of the most senior corporate communications professionals in some of the world’s largest companies who are responsible for the reputation management of some enviable and challenging brands. It’s also released [...]

Twitter seeks PR help
Irina Slutsky of AdAge reports that Twitter is looking for a New York, and maybe London, PR consultancy to support its growth. According to AdAge Twitter is ‘already in talks with a mix of large and small PR firms’. The search is being led by Sean Garrrett, Twitter’s VP-communications, who joined Twitter last year from [...]

Are new Klout connected social networks a dilution?
Klout has today added five new networks that you can connect to your Klout account to improve your Klout score. The five new social networks are Instagram, Tumblr, Blogger, Last.fm and Flickr. Coming soon are Facebook pages, Quora, Yelp, Posterous and WordPress.com. On the face of it this is a good thing, but I’m [...]
Microsoft extends software donations to not-for-profit organisations
Microsoft has announced an extension of its software donations programme that is designed to give not-for-profit organisations access to its software including Microsoft Windows 7, Microsoft Office 2010 and Microsoft Sharepoint 2010. It has added three new categories of nonprofit organisation including amateur sports and recreational organizations, which I’m guessing means all the small community [...]
New social media research infographics and data
Over the last week or so there has been another flurry of interesting new social media research published, often with the now seemingly obligatory infographic to illustrate it. The first piece that caught my eye was the UK Social Media Census 2011 commissioned by PR and corporate communications specialists Lansons Communications and carried out by [...]

UN supported international research into how FT Global 500 use social media for CSR
Last week I spoke at Wolfstar Consultancy’s Global Social Media and CSR Forum in London which was supported by the United Nations Office for Partnerships. The forum was to launch the results of our extensive international research programme examining how companies in the FTSE Global 500 use social media and social networks to support their [...]
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Public relations isn’t part of marketing
February 4, 2013
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PR ethics – European Association of Communication Directors’ debate
January 14, 2013
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PR, Wikipedia and BP–a sorry tale
March 28, 2013
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EE customer service eventually comes up trumps
January 10, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Tom Foremski Thought Leaders event at the CIPR
May 14, 2013
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How PR can use Flipboard to create magazines
May 14, 2013
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Celebrate Europe Day today
May 9, 2013
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CIPR president election for 2014
May 8, 2013
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UNICEF reminds people Facebook Likes don’t save lives
May 2, 2013
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Steve MacDonald: Facebook can actually create awareness to what is ...
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Keith Trivitt: While I can't vote for the new CIPR President (be...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.