Archive | corporate communications

Google launches campaign to increase Arabic web content

Google launches campaign to increase Arabic web content

Google has announced a new initiative to increase the amount of Arabic content online. Arabic content makes up just three per cent of the total digital content online, yet Arabic speakers make up more than five per cent of the global population. Google’s 30 day Arabic Web Days initiative in the Middle East and North […]

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Communications lessons from London Olympics 2012

Last week I attended a fantastic conference organised by Communicate magazine on the communications lessons from the 2012 Olympics. I tweeted quite a bit of it so pulled together some of my tweets along with tweets by other delegates and speakers into a quick Storify of the #CommsLegacy conference. [<a href=”http://storify.com/stuartbruce/communications-lessons-from-the-london-2012-olympi” target=”_blank”>View the story “Communications […]

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European Communication Monitor 2012

The European Communication Monitor 2012 has just been published. It is the largest transnational survey on strategic communication worldwide and almost 2,200 professionals from 42 countries participated. I haven’t had time to study it in-depth yet (the full report weighs in at 121 pages), as it is important to understand that this isn’t some light-weight […]

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Social media newsrooms at CIPR Social Summer

Social media newsrooms at CIPR Social Summer

Social media newsrooms and modernised media relations was the topic of my workshop last night at the latest Chartered Institute of Public Relations Social Summer. When the alternative was enjoying some rare summer sun I was delighted that so many PR and corporate communications people turned out. More than 50 signed up,which I think is […]

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Can CIPR Wikipedia help with a real life problem with a Wikipedia entry?

Can CIPR Wikipedia help with a real life problem with a Wikipedia entry?

  I spent most of today providing online crisis communications training for the head of corporate communications for an overseas government regulatory authority. Coincidentally, one of the topics we covered was its Wikipedia page which is incomplete and out of date. It isn’t a commercial company and is notable enough to warrant an entry.   […]

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NeverSeconds shows why PR needs to be respected

NeverSeconds shows why PR needs to be respected

Lots of buzz about #neverseconds and almost universal ridicule of Argyll and Bute Council’s statement (see Update Three below as the council has now unethically tried to hide its incompetence) in response. The story is that nine-year old Martha Payne has been blogging photographs of her school meals and writing about what is wrong with the meals. […]

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Corporate communications heads split on social media

Corporate communications heads split on social media

Corporate communications heads agree (82%) that discussions in social media and social networks can impact on a company’s overall reputation and licence to operate, but are split on how seriously it should be taken. Forty per cent said that criticism in social media channels was taken too seriously while 46% disagreed. The report also looks […]

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Ten tips to use social media and SEO to improve your media relations

Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called […]

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