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Social business consultants – the Emperor’s new clothes

By + on April 4, 2011 in Business, corporate communications, Marketing, public relations, Reputation Management, social media, Social Networks

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the [...]

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PR and social media conference speaking by Stuart Bruce

By + on April 1, 2011 in CIPR, corporate communications, public relations, Reputation Management, Self Promotion, social media

Two more conference speaking gigs coming up soon. The first is the Chartered Institute of Public Relations Social Media Conference in London and the second is the Social Media in a Corporate Context Europe Conference in Amsterdam. At the CIPR Social Media Conference I’m presenting on ‘The continually evolving social world’ and will be covering [...]

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Caveman uses email

Who am I? PR, public relations or social media?

By + on March 22, 2011 in corporate communications, public relations, social media

Over the last few months I’ve been involved in a fair amount of navel gazing and talking to colleagues, friends and clients about quite what it is I do. The navel gazing has involved lots of reading around the internet of mainstream media articles, research reports, blog posts and presentations as well as brainstorming sessions [...]

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Investor relations video goes viral – ‘A Day Made of Glass…’

By + on March 20, 2011 in corporate communications, public relations, Reputation Management, social media, Video

Last week’s Dell B2B Social Media Huddle is part of an excellent ongoing series of events to show that social media is just as relevant in the B2B sector as it is in the higher profile B2C one. An area that gets even less attention is how social media and online PR can be relevant [...]

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Who owns social media? Again.

By + on February 21, 2011 in Business, corporate communications, Marketing, public relations, Reputation Management, social media

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ’won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. [...]

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Speaking at Reputation in Oil, Gas and Mining conference

By + on December 22, 2010 in corporate communications, public relations, Reputation Management, Self Promotion, social media

Next month (January 20) I’m one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. It looks set to be a good conference as there are some great speakers and it comes at a time when the extraction industries are facing increasingly complex reputational issues. There have been tremendous marketing and [...]

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Farnell in great B2B use of Foursquare

By + on September 7, 2010 in corporate communications, public relations, social media

Checking in to the Wolfstar HQ this morning I spotted a location I hadn’t seen before – the Farnell trade counter, which is about a kilometre away. What made it stand out was that there was a little orange special logo. Farnell’s offer is that if you do ten check-ins at its Maybrook trade counter [...]

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CIPR Social Summer – Social media isn’t new and PRs don’t need to be afraid

By + on July 9, 2010 in CIPR, corporate communications, public relations, social media

My presentation from last night’s Chartered Institute of Public Relations Social Summer series of guest conversations about social media and corporate communications: Social media isn't new, so PR people shouldn't be afraid View more presentations from stuartbruce. Next week’s is Iain Dodsworth of Tweetdeck fame.

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Stuart Bruce speaks for Wolfstar at PR Week and Communicate conferences

By + on June 21, 2010 in corporate communications, public relations, Reputation Management, Self Promotion

Tomorrow, I’m speaking at two public relations conferences. The first is the PR Week PR and Digital Media 2010 conference and the second is Communicate’s Reputation on Financial Services. At the PR Week conference I’m on an expert panel called ‘Ask The Experts What Not To Do In Social Media: Brand Surgery Tips and Tricks.’ [...]

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Can PR survive competition from management consultancies?

By + on June 17, 2010 in corporate communications, public relations, social media

The news that renowned management consultancy McKinsey is to start counselling its clients on social media should send a shiver down the spines of public relations and corporate communications consultancies. McKinsey has partnered with Nielsen BuzzMetrics to form NM Incite, a social media consultancy. The new company claims it will ‘help businesses harness the full [...]

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