Archive | corporate communications

PR and social media conference speaking by Stuart Bruce

Two more conference speaking gigs coming up soon. The first is the Chartered Institute of Public Relations Social Media Conference in London and the second is the Social Media in a Corporate Context Europe Conference in Amsterdam. At the CIPR Social Media Conference I’m presenting on ‘The continually evolving social world’ and will be covering […]

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Who am I? PR, public relations or social media?

Over the last few months I’ve been involved in a fair amount of navel gazing and talking to colleagues, friends and clients about quite what it is I do. The navel gazing has involved lots of reading around the internet of mainstream media articles, research reports, blog posts and presentations as well as brainstorming sessions […]

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Investor relations video goes viral – ‘A Day Made of Glass…’

Last week’s Dell B2B Social Media Huddle is part of an excellent ongoing series of events to show that social media is just as relevant in the B2B sector as it is in the higher profile B2C one. An area that gets even less attention is how social media and online PR can be relevant […]

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Who owns social media? Again.

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ‘won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. […]

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Speaking at Reputation in Oil, Gas and Mining conference

Next month (January 20) I’m one of the speakers at Communicate magazine’s Reputation in Oil, Gas and Mining conference. It looks set to be a good conference as there are some great speakers and it comes at a time when the extraction industries are facing increasingly complex reputational issues. There have been tremendous marketing and […]

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CIPR Social Summer – Social media isn’t new and PRs don’t need to be afraid

My presentation from last night’s Chartered Institute of Public Relations Social Summer series of guest conversations about social media and corporate communications: Social media isn't new, so PR people shouldn't be afraid View more presentations from stuartbruce. Next week’s is Iain Dodsworth of Tweetdeck fame.

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Stuart Bruce speaks for Wolfstar at PR Week and Communicate conferences

Tomorrow, I’m speaking at two public relations conferences. The first is the PR Week PR and Digital Media 2010 conference and the second is Communicate’s Reputation on Financial Services. At the PR Week conference I’m on an expert panel called ‘Ask The Experts What Not To Do In Social Media: Brand Surgery Tips and Tricks.’ […]

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Can PR survive competition from management consultancies?

The news that renowned management consultancy McKinsey is to start counselling its clients on social media should send a shiver down the spines of public relations and corporate communications consultancies. McKinsey has partnered with Nielsen BuzzMetrics to form NM Incite, a social media consultancy. The new company claims it will ‘help businesses harness the full […]

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Social media newsroom X Factor at Communicate corporate communications conference

I attended Communicate Magazine’s Social Media in a Corporate Context conference last week and sat on the ‘judging’ panel for a session which aimed to examine social media newsrooms in the style of an X Factor audition. The other ‘judges’ were Ruth Sunderland (Business Editor of The Observer) and Sam Proctor (Director of Emerging Media, […]

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