Archive | corporate communications

BBC World Affairs Editor John Simpson photo

PR problem? Hire a journalist… or rather don’t if you want to have successful PR

I actually laughed out loud when I read this story about the BBC’s world affairs editor John Simpson setting up a corporate consultancy to advise on crisis communications and then even more rapidly closing it again because of the crisis it created. It would be even funnier if it wasn’t so tragic. The fact that […]

Continue Reading · 34
GIFT-2016.png

PR measurement by valuing intangible assets–brand and reputation

The latest Global Intangible Finance Tracker (GIFT) report reveals many directors, analysts, investors and other stakeholders don’t adequately understand how brand, reputation and other intangibles impact the value of their business. The GIFT report – produced by Brand Finance, CIMA (Chartered Institute of Management Accountants) and the IPA (Institute of Practitioners in Advertising) – is […]

Continue Reading · 19
Stuart Bruce speaking in Moscow, Leeds, London and Davos - Moscow picture

Talking PR in Moscow, Davos and Leeds

I’ve got a few PR speaking gigs coming up over the next month. Next week I’m braving the sub-zero temperatures in Moscow to speak at the International Public Relations Association (IPRA) supported PR Force conference on February 18-19. I’ll be speaking about how to measure the contribution of public relations and reputation to a company’s profit. The conference […]

Continue Reading ·
How to use virtual reality for public relations

How to use virtual reality for public relations

Virtual reality was a popular prediction for what’s going to be big in 2016. I think it’s a virtual reality itself as 2016 isn’t going to be the breakthrough year of mass adoption, but it is still something that PR professionals need to understand and be ready for. I want to strip away the hype digital […]

Continue Reading ·
79% of companies think corporate reputation is important graphic

Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. That’s the shocking finding of new research by accountancy and business advisory firm BDO and independent membership organisation the Quoted Companies Alliance. The research says that small and mid-cap […]

Continue Reading ·
Stuart Bruce speaking at World Conference on PR in Emerging Economies

Place of digital and social media in public relations

In November I spoke at the first ever World Conference on Public Relations in Emerging Economies on the topic of the place of digital and social media in public relations and corporate communications. As well as sharing my own thoughts and ideas I also crowd-sourced the thoughts of some of the world’s leading PR professionals who […]

Continue Reading ·
Africa Rising - Time and The Economist covers

PR rising in Africa rising

By 2020 African consumers will be spending more than a trillion dollars. 80% own mobile phones. 80% of mobiles sold in Kenya are smartphones, a 50% increase. In 2014 advertising spend in Africa increased 14.6%, compared to a global average of 3.2%. Those were just some of the amazing statistics I learned when I spoke […]

Continue Reading ·
For sale - Baby's shoes. Never worn. graphic

Corporate storytelling is an essential future PR skill

The problem with a 140 character tweet or six second Vine is that it’s impossible to tell a great story. However as Ernest Hemingway purportedly demonstrated with his six word story to win a bet – “For Sale: Baby’s shoes, never worn.” – you can if you’re creative enough. At just 35 characters, including punctuation, […]

Continue Reading ·
PR using owned media for crisis communications rebuttal photo

PR using owned media for modernised crisis communications rebuttal

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. Jay Carney, Amazon’s Senior Vice President for Corporate Affairs, used a self-published article on Medium to rebut a critical New York Times article and attack its credibility. Carney is no stranger to high stakes, negative attacks by journalists as […]

Continue Reading ·
If your mother says she loves you, check it out

Verifying social media and social network posts for PR | If your mother says she loves, check it out

The refugee crisis in Europe has once again seen the widespread distribution of misinformation by social media. The photo above purports to show refugees in Germany attacking the police and brandishing an ISIS flag. Perfect evidence for right-wing objectors to Europe’s humanitarian response. Except it doesn’t. The photo is actually three years old and is a fight between […]

Continue Reading ·