Microsoft has announced an extension of its software donations programme that is designed to give not-for-profit organisations access to its software including Microsoft Windows 7, Microsoft Office 2010 and Microsoft Sharepoint 2010. It has added three new categories of nonprofit organisation including amateur sports and recreational organizations, which I’m guessing means all the small community [...]
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UN supported international research into how FT Global 500 use social media for CSR
Last week I spoke at Wolfstar Consultancy’s Global Social Media and CSR Forum in London which was supported by the United Nations Office for Partnerships. The forum was to launch the results of our extensive international research programme examining how companies in the FTSE Global 500 use social media and social networks to support their [...]
Stick it to the Argos flying scabs
For an example of a truly bad company look no further than UK retailer Argos (no link as I don’t want to help give the scum any business). The arrogant management at Argos has decided that rather than having intelligent…
Recycle this – creative ideas for reusing stuff
Recyclethis.co.uk is a newish website/blog that provides “creative ideas for reusing and recycling random stuff”. Stephen ‘PR Blogger’ Davies has been asking what is the future for the regional press in the brave new world of social media and consumer…
Fantastic new African blog about wooden bicycles!
AfriGadget is a fantastic new blog about “solving everyday problems with African ingenuity”. It’s all about using simple materials to make stuff that is “useful for an African’s everyday life”. One example is the wooden bicycle – handcrafted, locally made…
Wal-mart targeting bloggers for sympathetic stories
While I’m blasting Asda Wal-mart for its unethical union-bashing policies it appears that in the USA it is using Edelman PR to identify bloggers who have written sympathetic or positive posts about it. Edelman is then asking the bloggers for…
Ex-Labour general secretary Matt Carter resurfaces
Congratulations to Matt Carter, the previous general secretary of the Labour Party who has become the managing director of the new London office of WPP-owned opinion researcher Penn, Schoen and Berland. PR Week quotes Matt as saying that PSB intends…
Asda Wal-Mart, Tim Allan, Portland PR and the GMB
PR Week’s diary column carried an interesting snippet that I think deserves far greater attention. It reports that Portland PR, the firm set-up by ex-Downing Street aide Tim Allan, has been engaged in some appalling activity. On behalf of its…
PR academics research into CSR and the media
Academics from the business school at Leeds Metropolitan University have published research into the relationships between corporate social responsibility (CSR) and the media. In the Yorkshire Evening Post report Dr Ralph Tench (PR course leader?) of Leeds Metropolitan University, said:…
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Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.