Archive | CSR

PR ethics and journalism ethics in the face of media business meltdown

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic […]

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Future of PR and social media for International Air Transport Association crisis communications conference

Future of PR and social media for International Air Transport Association crisis communications conference

This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. This is ‘roughly’ the speech I gave in that I spoke mainly without notes, but based on this text I’d […]

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Share This Too online buzz

Share This Too: More Social Media Solutions for PR Professionals, the follow up to the best-selling Share This: The Social Media Handbook for PR Professionals is published on August 30. It’s already attracting a lot of online buzz and on pre-sales alone has taken the number one slot in Amazon’s ‘Hot New Releases in Sales […]

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Microsoft extends software donations to not-for-profit organisations

Microsoft has announced an extension of its software donations programme that is designed to give not-for-profit organisations access to its software including Microsoft Windows 7, Microsoft Office 2010 and Microsoft Sharepoint 2010. It has added three new categories of nonprofit organisation including amateur sports and recreational organizations, which I’m guessing means all the small community […]

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UN supported international research into how FT Global 500 use social media for CSR

UN supported international research into how FT Global 500 use social media for CSR

Last week I spoke at Wolfstar Consultancy’s Global Social Media and CSR Forum in London which was supported by the United Nations Office for Partnerships. The forum was to launch the results of our extensive international research programme examining how companies in the FTSE Global 500 use social media and social networks to support their […]

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