Archive | Infographic

PR skills gaps

PR measurement and digital communications two biggest skills gaps for PR

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management. I find it particularly alarming that while measurement is […]

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Social media in 2013

Social media in 2013

Rather than do the seemingly obligatory round-up of social media in 2013, here’s an infographic showing the State of Social Media in 2013 by Infographic Promotion. Most of the key social media moments of 2013, although from a UK/US perspective. The State of Social Media 2013 by Infographic Promotion

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World’s best connected leaders on Twitter

World’s best connected leaders on Twitter

International PR consultancy Burson-Marsteller has published some interesting ‘Twiplomacy’ research on the world’s most connected leaders on Twitter. The governments of more than three-quarters of the 193 UN member countries have a presence on Twitter. More interestingly almost half of the 505 accounts analysed are personal accounts belonging to heads of state, heads of government […]

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Philips infographic for first quarter financial results

Philips infographic for first quarter financial results

Infographics can be fantastic, awful or simply work. This example from Philips is the latter. It simply presents the quarter one earnings for Philips in an alternative format. It’s good to see a genuine corporate communications, rather than marketing communications example. At a time when infographics are being exploited by PR, marketing and digital people […]

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