Archive | Infographic

PR workflow graphic

Modernising your PR team for 2016

In 2015 we saw some great initiatives to help modernise public relations practice. The launch of the PRstack website, two PRstack ebooks and the FuturePRoof book. They’ve all generated a lot of social media chatter and hype, and even some mainstream media coverage. However, beyond the hype I’d be interested to know how much impact […]

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PRCA digital PR report 2015

PRCA Digital PR Report 2015 need for more digital PR training and digital PR budgets expected to grow

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work Web design and build is a huge growth area for PR agencies as service is increasingly […]

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PR skills gaps

PR measurement and digital communications two biggest skills gaps for PR

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management. I find it particularly alarming that while measurement is […]

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Social media in 2013

Social media in 2013

Rather than do the seemingly obligatory round-up of social media in 2013, here’s an infographic showing the State of Social Media in 2013 by Infographic Promotion. Most of the key social media moments of 2013, although from a UK/US perspective. The State of Social Media 2013 by Infographic Promotion

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World’s best connected leaders on Twitter

World’s best connected leaders on Twitter

International PR consultancy Burson-Marsteller has published some interesting ‘Twiplomacy’ research on the world’s most connected leaders on Twitter. The governments of more than three-quarters of the 193 UN member countries have a presence on Twitter. More interestingly almost half of the 505 accounts analysed are personal accounts belonging to heads of state, heads of government […]

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Philips infographic for first quarter financial results

Philips infographic for first quarter financial results

Infographics can be fantastic, awful or simply work. This example from Philips is the latter. It simply presents the quarter one earnings for Philips in an alternative format. It’s good to see a genuine corporate communications, rather than marketing communications example. At a time when infographics are being exploited by PR, marketing and digital people […]

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