Archive | Journalism

PR ethics and journalism ethics in the face of media business meltdown

Since columnist Peter Oborne sensationally resigned from The Telegraph with a devastating public critique of what he believed to be its declining ethical and editorial standards I’ve read very little about the role and implications for PR, corporate communications and business. To summarise Oborne’s critique is that The Telegraph now puts commercial interests above journalistic […]

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Ill-informed politicians and journalists kicking NHS PR professionals – again

 The Telegraph has an incredibly ill-informed article on ‘NHS ‘spin bill’ soars as crisis grows’. Oh the irony of a journalist falling for a politician’s spin about spin. What galls is that I know that most of these politicians don’t really believe what they say. They are simply attacking investment in PR because it’s brilliant election campaign fodder […]

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Verification Handbook for journalists and aid providers

Verification Handbook for journalists and aid providers

The Verification Handbook from the European Centre of Journalism is a new resource for journalists and aid responders, which provides tools, techniques and step-by-step guidelines for using user-generated content (UGC) during emergencies. The announcement states: “In a crisis situation, social media and social networks are overloaded with situation updates, calls for relief, reports of new […]

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Tom Foremski Thought Leaders event at the CIPR

Tom Foremski Thought Leaders event at the CIPR

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me […]

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Tom Foremski and Stuart Bruce speak at CIPR event and ask could corporate media win a Pulitzer?

Tom Foremski and Stuart Bruce speak at CIPR event and ask could corporate media win a Pulitzer?

On Wednesday May 8 I’m looking forward to speaking at a special event with Tom Foremski looking at ‘Can corporate media support serious journalism?’ The session is at the Chartered Institute of Public Relations (CIPR) head office and sponsored by content sharing technology provider PressPage which has posted a social media news release: Can ‘corporate […]

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Ten tips to use social media and SEO to improve your media relations

Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called […]

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Social media crisis comms–outflanking the Sunday Times

Social media crisis comms–outflanking the Sunday Times

When I’m doing online PR and social media training and communications consultancy I usually spend a lot of time on crisis communications looking at how it has and hasn’t changed because of the rise of social media. This weekend saw a classic case of how a smart PR operator can outflank one of the world’s biggest […]

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