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Tom Foremski Thought Leaders event at the CIPR

By Stuart Bruce + on May 14, 2013 in CIPR, Conference Speaking, Content, corporate communications, Ethics, Journalism, Media, public relations, Reputation Management, SEO, social media

Last week I chaired a ‘Thought Leaders’ event at the Chartered Institute of Public Relations (CIPR) in London where I interviewed Tom Foremski who became the first major journalist to quit mainstream media to make a living from blogging when he left the Financial Times to found Silicon Valley Watcher. The event did leave me [...]

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Google Reader is a big loss to PR practice

By Stuart Bruce + on March 15, 2013 in Journalism, public relations, Technology

I’m trying and failing to make sense of the numerous blog posts and articles about the demise of Google Reader. For PR and journalism it was more than just another web service, it is actually a fundamentally important tool that vastly increases your ability to do your job well. Ironically I’ve hardly ever used the [...]

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Tom Foremski and Stuart Bruce speak at CIPR event and ask could corporate media win a Pulitzer?

By Stuart Bruce + on March 11, 2013 in CIPR, Content, corporate communications, Journalism, Media, public relations, social media

On Wednesday May 8 I’m looking forward to speaking at a special event with Tom Foremski looking at ‘Can corporate media support serious journalism?’ The session is at the Chartered Institute of Public Relations (CIPR) head office and sponsored by content sharing technology provider PressPage which has posted a social media news release: Can ‘corporate [...]

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Ten tips to use social media and SEO to improve your media relations

By Stuart Bruce + on May 18, 2012 in corporate communications, Journalism, Media, public relations, social media

Speaking on the PR and social media panel at the SAScon SEO, Analytics and Social Media conference yesterday prompted me to finish a draft blog post that I’ve been cogitating on since February looking at how social media and the internet has changed the way we do traditional media relations. My good friend and and ex-colleague Mark Hanson called [...]

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Social media crisis comms–outflanking the Sunday Times

By Stuart Bruce + on April 2, 2012 in Crisis Communications, Journalism, Media, Politics, Reputation Management

When I’m doing online PR and social media training and communications consultancy I usually spend a lot of time on crisis communications looking at how it has â€“ and hasn’t â€“ changed because of the rise of social media. This weekend saw a classic case of how a smart PR operator can outflank one of the [...]

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Bell Pottinger Uzbekistan: a maelstrom in a teacup?

By Stuart Bruce + on December 6, 2011 in Business, Ethics, Government, Journalism, Politics, Public Affairs, Reputation Management, social media

It seems a month can’t go by without Bell Pottinger, the UK’s self-styled ‘leading’ lobbying company, embroiling itself in a scandal. Today’s Independent article has certainly sparked off a plethora of criticism and commentary, much of it ill-informed and ill-conceived. It’s important to try and separate fact from fiction and cut through the spin on [...]

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