Over the years I’ve helped several PR students to improve their CVs (and portfolios). Some of them have even found jobs, hopefully my advice was a help rather than a hindrance. Leeds Metropolitan University student Alexandra Pullin has just blogged…
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Marketing Leeds fiasco gets worse
On my Stuart’s Soapbox blog I’ve just written a rather lengthy post about the shambles that is Marketing Leeds. I won’t repeat it all here but for anyone with an interesting in marketing, ethics or new media it is probably…
The challenge of winning new business
There is quite a lot of new business buzz around at the moment for Bruce Marshall Associates (BMA PR). Last week I did a pitch in central London to a company that has recently opened a UK office. They face…
Asda Wal-Mart, Tim Allan, Portland PR and the GMB
PR Week’s diary column carried an interesting snippet that I think deserves far greater attention. It reports that Portland PR, the firm set-up by ex-Downing Street aide Tim Allan, has been engaged in some appalling activity. On behalf of its…
Four things meme
Stephen Davies has tagged me with the four things meme so here goes: Four jobs I’ve had: Organic waste disposal technician (toilet cleaner) Labour Party Regional Officer Politician (elected councillor) PR consultant Four movies I can watch over and over:…
PR academics research into CSR and the media
Academics from the business school at Leeds Metropolitan University have published research into the relationships between corporate social responsibility (CSR) and the media. In the Yorkshire Evening Post report Dr Ralph Tench (PR course leader?) of Leeds Metropolitan University, said:…
UK e-democracy project fails democracy
I’m a massive advocate of e-democracy and have been putting my words into practice ever since being elected as a local councillor in 1999. First of all with a traditional website that included the ability to sign up to an…
Government Google doesn’t work
The Burning our Money blog has an interesting story about the Parliamentary Information Management System (PIMS). Another example of a government IT system not entirely going to plan. In my experience of the public sector it is usually a case…
Travelodge’s dream PR
Well done to Shakila Ahmed, PR and communications manager at Travelodge for getting this news release on to the front page of the Yorkshire Evening Post. Now just think of the possibilities if Wayne Munnelly was to start a blog…
Google GNER and this blog is 4th link
Google currently has my complaint about GNER’s new rip-off fares as its fourth item. Another good example of the potential influence of blogs. It’s already inspired five comments (four here and one on the YorkshireBizTalk blog where it is cross-posted).
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Public relations isn’t part of marketing
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PR ethics – European Association of Communication Directors’ debate
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PR, Wikipedia and BP–a sorry tale
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EE customer service eventually comes up trumps
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How PR can use Flipboard to create magazines
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Tom Foremski Thought Leaders event at the CIPR
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How PR can use Flipboard to create magazines
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Celebrate Europe Day today
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CIPR president election for 2014
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UNICEF reminds people Facebook Likes don’t save lives
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Steve MacDonald: Facebook can actually create awareness to what is ...
- Google Announces Rebuilt AdMob Developer Tools With Smarter App Promotion, Local Currency Support | whatsweb: [...] How PR can use Flipboard to create magazines...
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Keith Trivitt: While I can't vote for the new CIPR President (be...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.