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Public relations isn’t part of marketing

By + on February 4, 2013 in Business, CIPR, corporate communications, Marketing, Measurement and Evaluation, Media, public relations, Reputation Management, social media

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]

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Great MIPIM presentation by Swedish magicians with iPads

By + on March 26, 2012 in Marketing, Video

It’s hard to achieve cut through at international property conference MIPIM in Cannes as cities vie with each other in ever more extravagant ways to attract the attention of investors and real estate professionals. But I think Stockholm achieved it with this fabulously innovative presentation by two Swedish magicians using seven iPads. It’s worth watching [...]

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State of Social Report 2011 by Econsultancy

By + on November 10, 2011 in corporate communications, Marketing, public relations, Reputation Management, social media, Social Networks

Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social [...]

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Corporate affairs is gaining in influence and should never report to marketing

By + on November 2, 2011 in corporate communications, Marketing, public relations, Reputation Management, social media

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. [...]

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Did Bingle bungle blog on Pickles?

By + on November 1, 2011 in CIPR, Marketing, Public Affairs, public relations, social media

Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it is in the USA where Washington lobbyists use it far more than public affairs professionals do in Westminster, Whitehall and Brussels. Last month I ran a training webinar for the [...]

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Internet marketing strategy–free white paper from Econsultancy

By + on July 28, 2011 in Marketing, Research

Econsultancy is running an interesting little experiment in content marketing and CEO Ashley Friedlein has emailed its 30,000 members worldwide asking us to publish a story and link to its free Internet Marketing Strategy white paper, using the link anchor text Internet Marketing Strategy. I haven’t had chance to read it yet, but many of [...]

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Social business consultants – the Emperor’s new clothes

By + on April 4, 2011 in Business, corporate communications, Marketing, public relations, Reputation Management, social media, Social Networks

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the [...]

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Marketing/PR/advertising/social media case study of eight-year old’s birthday party

By + on April 4, 2011 in Marketing, public relations, social media, Video

Brilliant spoof video of a marketing/PR/advertising/social media case study of an eight-year old’s birthday party: Created by johnst.com (found via @Chris_Reed and others).

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Who owns social media? Again.

By + on February 21, 2011 in Business, corporate communications, Marketing, public relations, Reputation Management, social media

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ’won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. [...]

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Who owns social media – PR, SEO, marketing, digital?

By + on February 6, 2011 in Marketing, public relations, Self Promotion, social media

Who owns social media? It’s question that has been around as long as social media and almost the same arguments are raging today as when the ‘Who owns social media’ question first reared it’s ugly head. Tomorrow I’m speaking at a debate as part of Social Media Week London where I’ll be putting the case [...]

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