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Top 10 reasons it pays to blog for business

This blog post sets out some of the main benefits of blogging for business, public relations, public affairs and corporate communications. It doesn’t just apply to business but could equally well apply to not-for-profit organisations, governments, politicians and non-governmental organisations. It’s a follow up to a post I wrote in December about ‘Why blogging still […]

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80 rules of social media – for PR redux

Social Media London has a great ‘80 rules of social media’ infographic by Jeremy Waite, head of social strategy for Adobe EMEA. I’ve pulled out my favourites and not so favourites: 5 If you talked to people the way advertising talked to people, they’d punch you in the face – courtesy of that great Hugh […]

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Who owns social media?

I spoke on yesterday’s Chartered Institute of Public Relations (CIPR) panel at Leeds Business Week where we inevitably touched on the hoary old question of who owns social media. It’s hard to believe that a question we were asking 10 years ago is still being debated today. My view is that no one discipline or […]

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Award-winning Romanian tourism PR campaign

When the UK’s Conservative government decided to run an anti-immigration campaign in Romania to dissuade Romanians from coming to the UK a Romanian advertising agency came up with a fantastic response. The UK government campaign ‘You won’t like it here’ was intended to keep away Romanian migrants by showing how awful life in Britain is. […]

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Public relations isn’t part of marketing

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader […]

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Great MIPIM presentation by Swedish magicians with iPads

It’s hard to achieve cut through at international property conference MIPIM in Cannes as cities vie with each other in ever more extravagant ways to attract the attention of investors and real estate professionals. But I think Stockholm achieved it with this fabulously innovative presentation by two Swedish magicians using seven iPads. It’s worth watching […]

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State of Social Report 2011 by Econsultancy

Today Econsultancy published its new State of Social Report 2011. It make interesting reading. Thanks to Econsultancy I was lucky enough to get a sneak preview and was able to provide some comments on its findings. I’ve published my comments at the end of this report, but if you’re responsible for any aspect of social […]

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Corporate affairs is gaining in influence and should never report to marketing

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. […]

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Did Bingle bungle blog on Pickles?

Online public affairs and using social media and the internet for analysing and influencing public policy isn’t as well advanced in the UK as it is in the USA where Washington lobbyists use it far more than public affairs professionals do in Westminster, Whitehall and Brussels. Last month I ran a training webinar for the […]

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Internet marketing strategy–free white paper from Econsultancy

Econsultancy is running an interesting little experiment in content marketing and CEO Ashley Friedlein has emailed its 30,000 members worldwide asking us to publish a story and link to its free Internet Marketing Strategy white paper, using the link anchor text Internet Marketing Strategy. I haven’t had chance to read it yet, but many of […]

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