Archive | Marketing RSS feed for this section

Internet marketing strategy–free white paper from Econsultancy

Econsultancy is running an interesting little experiment in content marketing and CEO Ashley Friedlein has emailed its 30,000 members worldwide asking us to publish a story and link to its free Internet Marketing Strategy white paper, using the link anchor text Internet Marketing Strategy. I haven’t had chance to read it yet, but many of […]

Read full story · Comments { 1 }

Social business consultants – the Emperor’s new clothes

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the […]

Read full story · Comments { 2 }

Marketing/PR/advertising/social media case study of eight-year old’s birthday party

Brilliant spoof video of a marketing/PR/advertising/social media case study of an eight-year old’s birthday party: Created by (found via @Chris_Reed and others).

Read full story · Comments { 2 }

Who owns social media? Again.

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ‘won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. […]

Read full story · Comments { 5 }

Who owns social media – PR, SEO, marketing, digital?

Who owns social media? It’s question that has been around as long as social media and almost the same arguments are raging today as when the ‘Who owns social media’ question first reared it’s ugly head. Tomorrow I’m speaking at a debate as part of Social Media Week London where I’ll be putting the case […]

Read full story · Comments { 5 }

Social media conference speaking at Some Comms awards

Last year I enjoyed being one of the judges at the first Some Awards for the use of social media in communications and marketing. Don’t Panic, the company behind the awards, has now pulled together a great conference with the judges and winners of some of the awards to showcase some of the UK’s best […]

Read full story · Comments { 0 }

OFT cracks down on social media malpractice

The Office of Fair Trading (OFT) has cracked down on a blogging company it found to be in breach of the Consumer Protection from Unfair Trading Regulations 2008. The OFT conducted a six month investigation into blogging network Handpicked Media which used people to blog, Twitter and comment on behalf of its clients without disclosing […]

Read full story · Comments { 1 }

PR’s response to ASA new social media guidelines

Last month I blogged about ‘ASA gets it wrong on social media, fails to consult professional PR industry bodies‘. Since then representatives of the Chartered Institute of Public Relations and the Advertising Standards Authority have met to try and clarify the situation. Following what was described as a ‘constructive meeting’ a joint statement was issued: […]

Read full story · Comments { 2 }

ASA gets it wrong on social media, fails to consult professional PR industry bodies

On September 1 the UK Advertising Standards Association (ASA) announced ‘Landmark agreement extends ASA’s digital remit‘. The announcement said that the Committee of Advertising Practice Code (CAP Code) that governs UK advertising will be extended to ‘apply in full to marketing communications online including the rules relating to misleading advertising, social responsibility and the protection […]

Read full story · Comments { 1 }

Fast Company: Five steps to earn social currency

Fast Company has a fascinating article on ‘Five steps to earn social currency‘, looking at the results of research by Vivaldi Partners (an international brand consultancy) and Lightspeed Research. The study examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value […]

Read full story · Comments { 1 }