Archive | Marketing

Corporate affairs is gaining in influence and should never report to marketing

Corporate affairs is gaining in influence and should never report to marketing

Just catching up on last week’s PRWeek and Danny Rogers, editor-in-chief of Brand Republic’s marketing titles, wrote a great op-ed on the growing importance of corporate affairs directors. A top corporate headhunter told me this week that corporate affairs directors had, without doubt, gained in influence compared with marketing directors over the past few years. […]

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Social business consultants – the Emperor’s new clothes

Is social business the new badge for the social media expert? Judging by some of the events I’ve attended and an increasing number of blog posts I’ve read recently it could well be. Let’s start off with the fact that it’s yet another ‘social’ term that’s been stolen by those who appear to think the […]

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Who owns social media? Again.

Who owns social media? The answer is nobody, because it’s the wrong question. Or rather it’s far too simple a question. That was one reason why Benjamin Ellis ‘won’ the Social Media Week debate that I took part in on ‘Who owns social media, PR, SEO, marketing, digital?‘ He won because he wasn’t trying to win it. […]

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Social media conference speaking at Some Comms awards

Last year I enjoyed being one of the judges at the first Some Awards for the use of social media in communications and marketing. Don’t Panic, the company behind the awards, has now pulled together a great conference with the judges and winners of some of the awards to showcase some of the UK’s best […]

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PR’s response to ASA new social media guidelines

Last month I blogged about ‘ASA gets it wrong on social media, fails to consult professional PR industry bodies‘. Since then representatives of the Chartered Institute of Public Relations and the Advertising Standards Authority have met to try and clarify the situation. Following what was described as a ‘constructive meeting’ a joint statement was issued: […]

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