You are here: Home > Marketing

Archive | Marketing RSS feed for this section

Social media conference speaking at Some Comms awards

By + on February 1, 2011 in Awards, Marketing, Measurement and Evaluation, public relations, Self Promotion, social media

Last year I enjoyed being one of the judges at the first Some Awards for the use of social media in communications and marketing. Don’t Panic, the company behind the awards, has now pulled together a great conference with the judges and winners of some of the awards to showcase some of the UK’s best [...]

Read full story • Comments { 0 }

OFT cracks down on social media malpractice

By + on December 14, 2010 in Ethics, Marketing, public relations, Word of Mouth

The Office of Fair Trading (OFT) has cracked down on a blogging company it found to be in breach of the Consumer Protection from Unfair Trading Regulations 2008. The OFT conducted a six month investigation into blogging network Handpicked Media which used people to blog, Twitter and comment on behalf of its clients without disclosing [...]

Read full story • Comments { 1 }

PR’s response to ASA new social media guidelines

By + on October 1, 2010 in CIPR, Marketing, PRCA, public relations, social media

Last month I blogged about ‘ASA gets it wrong on social media, fails to consult professional PR industry bodies‘. Since then representatives of the Chartered Institute of Public Relations and the Advertising Standards Authority have met to try and clarify the situation. Following what was described as a ‘constructive meeting’ a joint statement was issued: [...]

Read full story • Comments { 2 }

ASA gets it wrong on social media, fails to consult professional PR industry bodies

By + on September 6, 2010 in Marketing, public relations, social media

On September 1 the UK Advertising Standards Association (ASA) announced ‘Landmark agreement extends ASA’s digital remit‘. The announcement said that the Committee of Advertising Practice Code (CAP Code) that governs UK advertising will be extended to ‘apply in full to marketing communications online including the rules relating to misleading advertising, social responsibility and the protection [...]

Read full story • Comments { 1 }

Fast Company: Five steps to earn social currency

By + on May 6, 2010 in Marketing, public relations, social media

Fast Company has a fascinating article on ‘Five steps to earn social currency‘, looking at the results of research by Vivaldi Partners (an international brand consultancy) and Lightspeed Research. The study examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value [...]

Read full story • Comments { 1 }

Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

By + on October 23, 2009 in Marketing, public relations, Self Promotion, Video

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release [...]

Read full story • Comments { 1 }

My thoughts on the #socialmedia chat

By + on October 6, 2009 in Marketing, public relations, Reputation Management, social media

Have you ever been to a great party where you’re just arriving as everyone else is leaving.That’s what it feels like this afternoon with this afternoon’s #socialmedia chat. As I’m too late to participate on Twitter, I thought it might be better to add some slightly longer thoughts to some of the sound bites on [...]

Read full story • Comments { 0 }

Leeds Loves Food off to a crackling start

By + on July 5, 2009 in Leeds, Marketing, public relations, Self Promotion, social media

Last night I had a great night out with my wife to sample the Leeds Loves Food tasting menu at The Living Room on Greek Street in the centre of Leeds. I have to admit I was a bit dubious…

Read full story • Comments { 1 }

Hugh McCloud ‘Ignore Everybody’ signed prints

By + on June 15, 2009 in Marketing, public relations, social media

To celebrate the launch of his new book ‘IGNORE EVERYBODY’, Gaping Void cartoonist and social media evangelist Hugh McCloud has made available a limited edition collection of prints of his most popular cartoons. He’s also done a special square version…

Read full story • Comments { 0 }

Were you a SlideShare rock star?

By + on April 2, 2009 in Marketing, public relations, social media

Public relations and marketing folks are always on the look out for ways to exploit April Fool’s day. I think one of this year’s best was SlideShare, which sent an email to many of its users saying: You’re a SlideShare…

Read full story • Comments { 3 }