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Top ten ways not to choose a social media consultant

By + on December 19, 2008 in Business, Marketing, public relations, social media

I’ve just come from a breakfast meeting with Thomas Gensemer, the managing partner of Blue State Digital (BSD) and Joe Rospars, partner in BSD and Barack Obama’s former new media director. My post was inspired by a comment from Gensemer…

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Best viral campaign video ever….

By + on October 24, 2008 in Marketing, Politics, social media, Video

This is without doubt the best viral campaign video I’ve ever seen. Fantastic, Brilliant, Supercalifragilisticexpialidocious.

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Why online PR matters as much as print – or perhaps even more

By + on July 7, 2008 in Marketing, Media, public relations

Pat McGovern is the founder and chairman of the £3 billion turnover privately owned business-to-business publishing giant IDG Communications, publisher of more than 300 magazines and 450 websites globally. In an interview in today’s Guardian McGovern provides some fascinating insights…

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Ethics, cheer leaders and word of mouth marketing

By + on April 7, 2008 in Marketing, Self Promotion, social media, Word of Mouth

Over on the Wolfstar blog there is quite a vigorous debate on word of mouth marketing and the ethics of marketing to young people. I’ve also just put up our ‘blog rules’ and would really welcome comments on either the…

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Word of mouth marketing

By + on February 13, 2008 in Marketing, Word of Mouth

Thank you James Barbour. XP: Wolfstar blog Technorati Tags: WOM, WOMM, word of mouth, marketing

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Some really interesting business blog links

By + on January 10, 2008 in Business, Leeds, Marketing, Politics, public relations, Self Promotion, social media

I’m not a fan of link posts, but for once I’m going to indulge in it myself: OpenSkies is a new airline from British Airways and it has launched not with a traditional website, but with flyopenskies a business blog…

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Le Web 3: Jemima Kiss 30, Loic Le Meur nil poins

By + on December 18, 2007 in Business, Marketing, public relations

I haven’t blogged much about Le Web 3, mainly because lots of other people already have and I also twittered it extensively. However, I felt compelled to respond to The Guardian’s Jemima Kiss and her post on “Beautiful women at…

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Electrolux is latest to launch social media news room

By + on November 8, 2007 in Business, Marketing, Media, public relations, social media

Electrolux is the latest big brand to launch a social media news room. As its new, it’s pretty bare at the moment, but the bones are already there with tag clouds, YouTube, Flickr, Creative Commons license and a Share This…

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Las Vegas and California here I come

By + on October 31, 2007 in Business, Marketing, Media, public relations

Next month I’m off on my first US business trip for Wolfstar. First I’m in Las Vegas for the WOMMA Word of Mouth Marketing Summit (November 14-15) and then we’re driving back through California to San Francisco. I did think…

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Congratulations for screwing up and why sex could help advertising win over PR

By + on October 26, 2007 in Business, Marketing, public relations, social media

Congratulations to Todd Defren at Shift Communications for screwing up on a social media outreach programme. Actually it’s not so much congratulations for screwing up, but more for doing the right thing by acknowledging it, sharing the experience and learning…

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