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Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release […]

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My thoughts on the #socialmedia chat

Have you ever been to a great party where you’re just arriving as everyone else is leaving.That’s what it feels like this afternoon with this afternoon’s #socialmedia chat. As I’m too late to participate on Twitter, I thought it might be better to add some slightly longer thoughts to some of the sound bites on […]

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Leeds Loves Food off to a crackling start

Last night I had a great night out with my wife to sample the Leeds Loves Food tasting menu at The Living Room on Greek Street in the centre of Leeds. I have to admit I was a bit dubious…

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Hugh McCloud ‘Ignore Everybody’ signed prints

To celebrate the launch of his new book ‘IGNORE EVERYBODY’, Gaping Void cartoonist and social media evangelist Hugh McCloud has made available a limited edition collection of prints of his most popular cartoons. He’s also done a special square version…

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Were you a SlideShare rock star?

Public relations and marketing folks are always on the look out for ways to exploit April Fool’s day. I think one of this year’s best was SlideShare, which sent an email to many of its users saying: You’re a SlideShare…

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Top ten ways not to choose a social media consultant

I’ve just come from a breakfast meeting with Thomas Gensemer, the managing partner of Blue State Digital (BSD) and Joe Rospars, partner in BSD and Barack Obama’s former new media director. My post was inspired by a comment from Gensemer…

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Best viral campaign video ever….

This is without doubt the best viral campaign video I’ve ever seen. Fantastic, Brilliant, Supercalifragilisticexpialidocious.

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Why online PR matters as much as print – or perhaps even more

Pat McGovern is the founder and chairman of the £3 billion turnover privately owned business-to-business publishing giant IDG Communications, publisher of more than 300 magazines and 450 websites globally. In an interview in today’s Guardian McGovern provides some fascinating insights…

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Ethics, cheer leaders and word of mouth marketing

Over on the Wolfstar blog there is quite a vigorous debate on word of mouth marketing and the ethics of marketing to young people. I’ve also just put up our ‘blog rules’ and would really welcome comments on either the…

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Word of mouth marketing

Thank you James Barbour. XP: Wolfstar blog Technorati Tags: WOM, WOMM, word of mouth, marketing

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