Archive | Marketing

ASA gets it wrong on social media, fails to consult professional PR industry bodies

On September 1 the UK Advertising Standards Association (ASA) announced ‘Landmark agreement extends ASA’s digital remit‘. The announcement said that the Committee of Advertising Practice Code (CAP Code) that governs UK advertising will be extended to ‘apply in full to marketing communications online including the rules relating to misleading advertising, social responsibility and the protection […]

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Fast Company: Five steps to earn social currency

Fast Company has a fascinating article on ‘Five steps to earn social currency‘, looking at the results of research by Vivaldi Partners (an international brand consultancy) and Lightspeed Research. The study examines more than 60 companies and assesses customers’ brand affiliations, advocacy, and sense of community, among other factors, for how they create true value […]

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Dolce&Gabbana and Sony Ericsson use online to bypass traditional TV advertising

The Wolfstar team is currently hard at work on a project with Dolce&Gabbana and Sony Ericsson to launch the new Jalou mobile phone. Instead of traditional television advertising commercials (TVC) the campaign is focused around a promotional video conceived by Domenico Dolce and Stefano Gabbana, which is available exclusively online. The social media news release […]

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