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Global PR Blog Week 3.0

By + on October 10, 2007 in Marketing, public relations, social media

Constantin Basturea has just announced Global PR Blog Week 3.0. He says: It’s an event that will present the best articles, interviews, debates, case studies, and essays on how social media continues to change the Public Relations and Communications theory…

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Andy Lark is Dell’s new VP of Global Marketing and Communications

By + on September 15, 2007 in Business, Marketing, public relations, Technology

Dell has managed a real coup in securing Andy Lark, former VP of marketing at Sun Systems, as its new VP of Global Marketing and Comms. I’ve never had the pleasure of meeting Andy, but his blog is near the…

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O2′s blogger relations campaign for Cocoon

By + on September 14, 2007 in Marketing, public relations, social media

With more than 20 years in public relations I’ve convinced more than a few journalists to take a look at my clients’ product. One of the interesting things about writing a (reasonably) popular blog is that I now receive several…

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$6000 for a croudsourced logo

By + on September 5, 2007 in Business, Marketing, public relations, Reputation Management, social media

Drew B is a judge for a competition to design a new logo for European social networking bookmark site Mister Wong. I’m not convinced that this is a good idea. In fact, I’m fairly convinced it is a very bad…

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Stupid, lazy PR people, bloggers and media databases

By + on August 25, 2007 in Business, Marketing, Media, public relations, social media

Tom Coates of the excellent plasticbag.org blog has quite rightly complained about the frequent incompetent pitches he gets from PR firms. Tom thinks the reason is because Stephen Davies included him in his list of the Top 100 UK Blogs….

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Edelman PR 2.0 Weekend Summit for Next Generation Professionals

By + on July 14, 2007 in Business, Marketing, public relations, social media

Edelman continues to be setting the pace for how global public relations consultancies are responding to social media and the changing nature of PR. Edelman has its critics, mainly because it has made a fair few mistakes, but that’s largely…

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Don’t be so hard on Debbie Weil

By + on July 13, 2007 in Marketing, public relations, social media

Debbie Weil, the author of the Corporate Blogging Book, is getting hard time for appealing to fellow blogging PRs to seed a client’s corporate blog with comments. Allan Jenkins and Neville Hobson, both blogging PR professionals I normally agree with,…

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We’re recruiting – send us your CVs

By + on May 12, 2007 in Business, Marketing, public relations, social media, Yorkshire

Things are moving quickly here at Bruce Marshall Associates, of which I’ll reveal more very soon. But in the meantime we have an immediate need for a good account executive: What we want: Good writers – you don’t need to…

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Sign up for Delivering the New PR 2.0

By + on May 9, 2007 in Business, Marketing, public relations, social media

Roll up, roll up and sign up for Delivering the New PR 2.0. This is the latest event in the successful series of conferences organised by the University of Sunderland to inform PR, marketing and communications professionals about the latest…

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London isn’t national

By + on April 24, 2007 in Business, Marketing, Media, Yorkshire

Bizarre story in How Do about Morrisons’ new chief executive, Marc Bolland, is moving the supermarket’s £37m media buying out of Mediaedge:cia Manchester into the same agency’s London office. How Do cites the reason as Marc Bolland “is keen for…

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