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Manchester recreates city in Second Life

By + on February 19, 2007 in Business, Leeds, Marketing, public relations, Self Promotion, social media

The Manchester Evening News reports that Manchester is set to open a virtual version of itself in Second Life. The aim is promote the Manchester ‘brand’ and raise awareness of the city in the real world. The move is a…

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My final word on social media kerfuffle

By + on January 22, 2007 in Business, Government, Marketing, Politics, public relations, Public Sector, Self Promotion, social media

A couple of great posts have prompted me to make one final post on the latest social media and PR kerfuffle. First of all the ever wise Tom Murphy brings a dose of reality and common sense by saying “Now…

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Scoble -10, Parmet 1

By + on January 21, 2007 in Business, Marketing, Media, public relations, social media

Best post to date on the social media news release squabble is David Parmet who correctly points out that most of the critics are Missing the mark. Which brings us neatly to Robert Scoble, who misses it more than most….

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Why PR doesn’t do social media

By + on January 21, 2007 in Business, Marketing, Media, public relations, Reputation Management, social media

Heather Yaxley picks up on my comment about UK big business lagging behind other sectors in its adoption of social media and asks ‘Why don’t corporate PRs connect online?’. She makes lots of interesting and relevant observations, but the ones…

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Journalists are PR schmucks, bloggers cut the hype

By + on January 11, 2007 in Business, Marketing, Media, public relations, social media

As if. Some bloggers might like to think they take the moral high ground and can’t be manipulated by spinning PR types, but in reality it’s same old, same old. Duncan Reily has this interesting little story about how UK-based…

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2006 was a good year, sort of

By + on January 7, 2007 in Business, Marketing, public relations, Self Promotion, social media, Yorkshire

Ian Green and Simon Collister, both of Wakefield-based GREEN Communications, have both written about new research on the perilous state of the PR industry. The research. by industry analysts Plimsoll, says that 23% of PR agencies price below cost and…

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"Barrow-in-Furness is a shithole"

By + on December 22, 2006 in Business, Marketing, public relations, Reputation Management, social media

For any of my fellow Cumbrians reading I’d like to reassure you that no I haven’t gone mad and that this isn’t my opinion but of Steve Beall, who was the manager of Thorntons in Barrow – until he made…

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Wife’s new and old media revenge

By + on December 9, 2006 in Business, Marketing, Media, public relations, social media

I often tell clients that an effective way to drive traffic to your new media offerings is to use tried and trusted old media such as media relations, advertising and direct mail. That might be why a scorned wife used…

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Official London 2012 Olympic blog

By + on December 5, 2006 in Business, Marketing, public relations, Public Sector, social media

Just came across the London 2012: Work in Progress blog. It only started on November 21 and is an official team blog from the London 2012 Olympic leadership team. The description says: This site will act as a blog for…

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Threshers is the emperor with no clothes

By + on December 4, 2006 in Business, Marketing, public relations, social media

I’ve been reading (and even watching on TV) about the Threshers 40% off viral offer. And I’m distinctly unimpressed. Frankly I’m surprised that so many usually intelligent commentators have been taken in by this and I sincerely hope this doesn’t…

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