Archive | Marketing RSS feed for this section

Spell check firm issues news release with spelling mistakes

We’re all guilty of typos. One thing that we insist on at BMA PR is that news releases (yes we still use them and probably always will) must be double checked by a second person before being sent out. It’s…

Read full story Comments { 0 }

London Business School starts blog

The London Business School has started a blog for MBA applicants who want to know more about the life and culture of the school. On November 22 I’m delivering a new media training workshop for the Association of Business Schools….

Read full story Comments { 0 }

Big PR firm falls for the PR 2.0 hype

For some time I’ve been talking to clients and potential clients about PR 2.0. It’s a good way for a small technology PR consultancy like BMA PR to differentiate itself and attract attention. However, after getting noticed I then always…

Read full story Comments { 21 }

Print is still favourite for business readers

B2B Marketing reports on research that shows print trade magazines still lead the way as the preferred choice of reading for UK business decision makers, ahead of on-line publications. A survey of 250 UK business decision makers revealed that 92…

Read full story Comments { 4 }

We’re hiring

In August it will be the first anniversary of us setting up Bruce Marshall Associates LLP. One of the reasons we decided to go down the limited liability partnership route was that our long-term business plan includes recruiting and retaining…

Read full story Comments { 4 }

MediaGuardian’s My Media with PR Week’s Danny Rogers

Danny Rogers, editor of Haymarket’s PR Week (UK edition) is the subject of today’s My Media column in the MediaGuardian. For someone who edits a magazine about communications his choices are conservative to say the least. But it also gives…

Read full story Comments { 3 }

…the world’s leading… America is the greatest

Hot on the heels of …the world’s leading… blisteringly accurate assessment of the pitiful inadequacies of some most (note not all) US PR agencies attempt to understand communications in the world outside the USA comes this amusing analysis of Hoffman…

Read full story Comments { 1 }

Farmer’s giant arse on Google Maps

In case you’ve been wondering how you could use Google Maps for publicity then one enterprising Yorkshire farmer has the answer. The area that was once famous for The Battle of Orgreave is now famous for a farmer’s enormous arse….

Read full story Comments { 0 }

Cultural differences between the US and Europe

The Holmes Report has an interesting insight into cultural differences between Europe and the USA. When I was more heavily involved in international PR one thing that always struck me when travelling to attend exhibitions or run press conferences was…

Read full story Comments { 5 }

Journalists write easier to read copy than PRs

Media Orchard has a fun little experiment to assess some media, marketing and PR blogs for their readability using the Gunning-Fog test. I thought I’d add a few extra to the pot (one or two duplicates) and see how PRs…

Read full story Comments { 11 }