In the comments Tina Lang-Stuart of Shift Communications (of Boston and San Francisco) is questioning my stance on the death of the news release and the benefits of the alternative ‘social media news release’. She wants: To deliver some background…
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Top 33 blogs
My post on Popular blogs suck has turned out to be one of my more popular posts. As a result I’ve had a few people asking me what is actually on my ‘Must Read’ list. Well first of all my…
PR Business: How small blogs bring big changes
Thursday’s PR Business magazine had a full page on next Friday’s Delivering the New PR Conference (PDF flyer) in London where I’m one of the speakers. PR Business doesn’t yet have a website so I’ve copied the story below: How…
Forthcoming engagements
Over the next couple of months I’m attending and speaking about blogs, blogging, reputation management, corporate communications and public relations at a number of events: April 13, Leeds – Government News Network / Trinity & All Saints College – Postgraduate…
Online now beats newspapers
For those who still underestimate the implications of the internet on communications and media think about the fact that online advertising grew by 65.6 per cent in 2005 to £1.4 billion. National newspaper advertising was only worth £1.9 billion. They…
PR surveys work even when they are junk
Journalists frequently criticise public relations people for using ‘bogus’ surveys and research in order to secure media coverage. Quite right to in many cases as many of these so called surveys and research projects are constructed on very weak foundations….
A familiar feeling
Todd Defren at Shift Communications in San Francisco and Boston blogged about what it feels like to have “prospects in the pipeline”. He has 19 (we only have four) but I understand the frustration. You put all your hard work,…
BBC Newsnight presenter Kirsty Wark selling herself via Google AdWords
On Guy Clapperton’s blog I spotted a Google ad for Kirsty Wark (in Flash) selling herself as a ‘corporate event and conference chairperson’. I wonder if this means we’ll also see Jeremy Paxman flogging himself? Now if Kirsty is really…
Yorkshire Forward podcasts
Yorkshire Forward has unveiled its new podcasts which “give visitors to the web site the chance to listen to audio files containing the highlights of our major regional events”. Eight different audio files at the moment including The instructions are…
Rupert Murdoch on the demise of ‘old media’
If you’re in business, the public or voluntary sector and you still think that this blogging and social media thing is just hot air and hype then perhaps you might take notice of Rupert Murdoch who in a speech (MediaGuardian)…
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Public relations isn’t part of marketing
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PR ethics – European Association of Communication Directors’ debate
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PR, Wikipedia and BP–a sorry tale
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EE customer service eventually comes up trumps
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How PR can use Flipboard to create magazines
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Tom Foremski Thought Leaders event at the CIPR
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How PR can use Flipboard to create magazines
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Celebrate Europe Day today
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CIPR president election for 2014
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UNICEF reminds people Facebook Likes don’t save lives
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Steve MacDonald: Facebook can actually create awareness to what is ...
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Keith Trivitt: While I can't vote for the new CIPR President (be...
Stuart Bruce
Award-winning international communications trainer and consultant specialising in online PR, digital corporate communications,digital public affairs and social media. Frequent international media commentator and conference speaker.