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Shift Communications debuts News Release 2.0

Todd Defren at Shift Communications has emailed to let me know about the debut of its social media press release template. Shift are generously sharing it with the PR community and you can download it from Todd’s blog or the…

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Glassesdirect’s excellent customer service

As a PR company we always try to under-promise and over-deliver. I think that is an edge that we have over many of our competitors who technically can offer similar services of similar quality. Glassesdirect (who deserve a link) appears…

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National survey to measure effectiveness of charity marketing spend

Interesting news release in the Bell Pottinger North news feed about its client RSM Robson Rhodes conducting an online survey to measure the effectiveness of marketing expenditure by charities. Technorati : Bell Pottinger, RSM Robson Rhodes, charity, marketing

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Why social media news releases won’t work – yet

In the comments Tina Lang-Stuart of Shift Communications (of Boston and San Francisco) is questioning my stance on the death of the news release and the benefits of the alternative ‘social media news release’. She wants: To deliver some background…

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Why social media news releases won’t work – yet

In the comments Tina Lang-Stuart of Shift Communications (of Boston and San Francisco) is questioning my stance on the death of the news release and the benefits of the alternative ‘social media news release’. She wants: To deliver some background…

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Top 33 blogs

My post on Popular blogs suck has turned out to be one of my more popular posts. As a result I’ve had a few people asking me what is actually on my ‘Must Read’ list. Well first of all my…

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PR Business: How small blogs bring big changes

Thursday’s PR Business magazine had a full page on next Friday’s Delivering the New PR Conference (PDF flyer) in London where I’m one of the speakers. PR Business doesn’t yet have a website so I’ve copied the story below: How…

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Forthcoming engagements

Over the next couple of months I’m attending and speaking about blogs, blogging, reputation management, corporate communications and public relations at a number of events: April 13, Leeds – Government News Network / Trinity & All Saints College – Postgraduate…

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Online now beats newspapers

For those who still underestimate the implications of the internet on communications and media think about the fact that online advertising grew by 65.6 per cent in 2005 to £1.4 billion. National newspaper advertising was only worth £1.9 billion. They…

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PR surveys work even when they are junk

Journalists frequently criticise public relations people for using ‘bogus’ surveys and research in order to secure media coverage. Quite right to in many cases as many of these so called surveys and research projects are constructed on very weak foundations….

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