The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:
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Klout adds topic pages – as preview perk for influential users
Another day, another new announcement from Klout. This time it’s topic pages: Topic pages on Klout are coming! Dig deeper into topics, see the top influencers, the most influential content, and the latest activity around topics. Klout topic pages launch in September, but only for selected news – Klout is treating the preview as a [...]
A Framework for Social Analytics research report
Altimeter Group produces some great research and it’s latest research report makes great reading. The Framework for Social Analytics research report was published yesterday and tackles that frequently asked question ‘What is the ROI of social media?” Now we all know that’s an impossible question to answer truthfully, but this report provides a framework and [...]
Klout v. PeerIndex PRWeek Power Book 2011
PR and marketing people love a good list and Andrew Smith has done a brilliant job in creating some stellar PR business lists with his PRWeek Power Players of Social Media and PRWeek Power Book 2011 lists. Both Klout and PeerIndex attempt to ‘measure’ influence using a combination of factors such as authority, activity and [...]
End of the line for AVEs?
A month or so ago I had lunch with Danny Rogers, then the editor of PRWeek, now the editor-in-chief of all Haymarket’s marketing and brand titles. One of our many topics of discussion was the Barcelona declaration and I asked him if PRWeek was going to follow the Chartered Institute of Public Relations’ lead and [...]
Social PR 2011
It’s not often I get the luxury of being able to attend a conference that I’m not speaking at, so I’m looking forward to attending the Social PR 2011 conference on February 28. Not only will it be good to catch up with great speakers such as Philip Sheldrake and Michael Nutley (editor in chief [...]
Social media conference speaking at Some Comms awards
Last year I enjoyed being one of the judges at the first Some Awards for the use of social media in communications and marketing. Don’t Panic, the company behind the awards, has now pulled together a great conference with the judges and winners of some of the awards to showcase some of the UK’s best [...]
Future of public relations and social media – the truth according to Mashable
Yesterday Mashable had an absolutely ridiculous article on the ‘Future of public relations and social media’. Some of its analysis and expert opinion was truly breathtaking in its simplicity. News releases still aren’t dead First up for being wrong is the assertion that the press release is dead. Please, we were there in February 2006 [...]
Social media measurement in PR Week
Social media measurement comes under the microscope in the latest issue of PR Week. The article doesn’t do itself any favours by starting off talking about AVE (advertising value equivalent), even if it does acknowledge they are ‘contentious’. No, AVEs aren’t contentious they simply idiotic. AVEs were already discredited 20 years ago when I came [...]
Will PR ever be free of the curse of AVEs?
Today’s PRWeek has a fantastic story saying that the UK’s Central Office of Information (COI) has recommended sweeping changes to the way in which government PR is evaluated. In particular, the COI has recommended that advertising value equivalent (AVE) be removed from the core set of mandatory metrics. The COI didn’t just decide itself to [...]
- Wikipedia and PR have got to work it out
- A reflection on 2011
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Most influential UK PR, social, SEO, marketing blogs
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Good crisis communications–99p Stores CEO turns tables on BBC Watchdog
- CIPR to work with Wikipedia on how PR professionals should interact with the Wikipedia community
SOCIAL STUART