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UNICEF reminds people Facebook Likes don’t save lives

By + on May 2, 2013 in Measurement and Evaluation, Social Networks, Video

This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives.         UNICEF Sweden Likes don’t save lives TV commercial Picture from [...]

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Public relations isn’t part of marketing

By + on February 4, 2013 in Business, CIPR, corporate communications, Marketing, Measurement and Evaluation, Media, public relations, Reputation Management, social media

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader [...]

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TweetLevel for PR, public affairs and corporate communications

By + on November 27, 2012 in corporate communications, Measurement and Evaluation, Public Affairs, public relations, Reputation Management, social media

There are a lot of Twitter analysis, influence, measurement and evaluation tools. A lot! However, for PR and corporate communications professionals TweetLevel from Edelman is definitely worth a look and there is new version just released. For a start it is designed by people who really understand public relations, corporate communications, public affairs and the relationship [...]

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Online PR conference speaking

By + on November 13, 2012 in corporate communications, Ethics, Measurement and Evaluation, public relations, social media

A couple of weeks ago I spoke at the Share This: CIPR Social Media Conference 2012 and I have got a few more speaking gigs coming up later this year. It is great to see quite a few friends and acquaintances also speaking at some of them. Social Media in a Corporate Context 2012 This [...]

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ROI of social media: David Meerman Scott video

By + on December 7, 2011 in Measurement and Evaluation, social media, Video

The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:

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Klout topic pages

Klout adds topic pages – as preview perk for influential users

By + on August 13, 2011 in Measurement and Evaluation, social media

Another day, another new announcement from Klout. This time it’s topic pages: Topic pages on Klout are coming! Dig deeper into topics, see the top influencers, the most influential content, and the latest activity around topics. Klout topic pages launch in September, but only for selected news – Klout is treating the preview as a [...]

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A Framework for Social Analytics research report

By + on August 11, 2011 in Measurement and Evaluation, social media

Altimeter Group produces some great research and it’s latest research report makes great reading. The Framework for Social Analytics research report was published yesterday and tackles that frequently asked question ‘What is the ROI of social media?’ Now we all know that’s an impossible question to answer truthfully, but this report provides a framework and [...]

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Klout v. PeerIndex PRWeek Power Book 2011

By + on August 1, 2011 in Measurement and Evaluation, public relations, social media

PR and marketing people love a good list and Andrew Smith has done a brilliant job in creating some stellar PR business lists with his PRWeek Power Players of Social Media and PRWeek Power Book 2011 lists. Both Klout and PeerIndex attempt to ‘measure’ influence using a combination of factors such as authority, activity and [...]

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End of the line for AVEs?

By + on March 23, 2011 in CIPR, Measurement and Evaluation, public relations

A month or so ago I had lunch with Danny Rogers, then the editor of PRWeek, now the editor-in-chief of all Haymarket’s marketing and brand titles. One of our many topics of discussion was the Barcelona declaration and I asked him if PRWeek was going to follow the Chartered Institute of Public Relations’ lead and [...]

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Social PR 2011

By + on February 20, 2011 in Measurement and Evaluation, public relations, social media, Social Networks

It’s not often I get the luxury of being able to attend a conference that I’m not speaking at, so I’m looking forward to attending the Social PR 2011 conference on February 28. Not only will it be good to catch up with great speakers such as Philip Sheldrake and Michael Nutley (editor in chief [...]

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