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Future of PR and social media for International Air Transport Association crisis communications conference

Future of PR and social media for International Air Transport Association crisis communications conference

This morning I gave a keynote at the global ‘Crisis Communications in the Social Media Age’ conference in Istanbul. I followed an excellent and energetic opening keynote by BBC world business news presenter Aeron Heslehurst. This is ‘roughly’ the speech I gave in that I spoke mainly without notes, but based on this text I’d […]

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Measurement replaces digital as PR professionals’ greatest training need

Measurement replaces digital as PR professionals’ greatest training need

PR Academy’s annual trends survey has revealed that 47% of its past and present students think measurement is the skill where they have the biggest gap. In separate research Professor Tom Watson at Bournemouth University discovered that 43% of companies are still using AVEs (Advertising Value Equivalents). Last year PR Academy’s survey showed that digital […]

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UNICEF reminds people Facebook Likes don't save lives

UNICEF reminds people Facebook Likes don’t save lives

This video from UNICEF Sweden is a powerful reminder that Facebook Likes don’t really mean much, despite the obsession by some in the advertising and marketing business. In UNICEF’s case it quite literally tells us that Facebook Likes don’t save lives.         UNICEF Sweden Likes don’t save lives TV commercial Picture from […]

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Public relations isn’t part of marketing

Public relations isn’t part of marketing

This blog post started as a comment on Stephen ‘Wadds’ Waddington’s thought-provoking article about ‘The public relations industry’s confidence problem’, but it was so thought-provoking the comment rapidly became too long. His central thesis is that public relations is too introspective and needs to have more confidence of the role it plays in the broader […]

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TweetLevel for PR, public affairs and corporate communications

TweetLevel for PR, public affairs and corporate communications

There are a lot of Twitter analysis, influence, measurement and evaluation tools. A lot! However, for PR and corporate communications professionals TweetLevel from Edelman is definitely worth a look and there is new version just released. For a start it is designed by people who really understand public relations, corporate communications, public affairs and the relationship […]

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Online PR conference speaking

Online PR conference speaking

A couple of weeks ago I spoke at the Share This: CIPR Social Media Conference 2012 and I have got a few more speaking gigs coming up later this year. It is great to see quite a few friends and acquaintances also speaking at some of them. Social Media in a Corporate Context 2012 This […]

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ROI of social media: David Meerman Scott video

The irrepressible David Meerman Scott is back again with another great take on the fool’s errand of the quest to calculate the ROI of social media:

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Klout topic pages

Klout adds topic pages – as preview perk for influential users

Another day, another new announcement from Klout. This time it’s topic pages: Topic pages on Klout are coming! Dig deeper into topics, see the top influencers, the most influential content, and the latest activity around topics. Klout topic pages launch in September, but only for selected news – Klout is treating the preview as a […]

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A Framework for Social Analytics

A Framework for Social Analytics research report

Altimeter Group produces some great research and it’s latest research report makes great reading. The Framework for Social Analytics research report was published yesterday and tackles that frequently asked question ‘What is the ROI of social media?’ Now we all know that’s an impossible question to answer truthfully, but this report provides a framework and […]

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Klout v. PeerIndex PRWeek Power Book 2011

PR and marketing people love a good list and Andrew Smith has done a brilliant job in creating some stellar PR business lists with his PRWeek Power Players of Social Media and PRWeek Power Book 2011 lists. Both Klout and PeerIndex attempt to ‘measure’ influence using a combination of factors such as authority, activity and […]

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